William Hill Expands Again in Latvia
Getting a foothold into different regulated markets is a key part of business strategy in online gambling. It’s one of the things that both software companies and operators work hard to do. William Hill already had a foothold in Latvia with their 11.lv brand. However, they’ve added to that with a recent announcement:
A new Mr Green.lv brand will be opening in Latvia exclusively for their regulated market.
This is a pretty cool move for a lot of different reasons. Something that’s worth mentioning first is that Mr Green Casino is already one of the top names in the industry. To leverage that name and presentation and try to bring it to a new market is a big deal. This shows just how serious they are about really grabbing the Latvian market. As a result, we’re sure that it’s going to be a big hit.
Details on the New Mr Green
The first thing to know is that Latvia has not had a regulated market for online gambling for all that long. As a result, companies are still working hard to get their foot in the door. Once it’s in the door, as William Hill is proving, that gives them room to further expand.
That’s what makes the new Mr Green Casino option such a big deal from the business side. However, from the player side, there’s a lot to it as well.
The game selection is subject to the policies of the Lotteries and Gambling Supervisory Inspection of the Republic of Latvia. However, since they already have their license in place and everything else for 11.lv, it’s clear that they’re covered. From there, players will have a wider array of games to choose from. They also benefit from how solid William Hill’s customer service is known to be for all of their brands. That includes Mr Green and the new Mr Green that will be exclusive to Latvian players.
The Expanding Reach of William Hill
William Hill has a fairly unique advantage in the larger online gambling industry. As a company, they’ve been around for several decades, which is longer than many of their top competitors combined. This gives them a unique perspective and history to live up to.
As a result, we sometimes see them be a bit more aggressive and ambitious with moves like this one. They have a clear idea of what they want to achieve, and they work tirelessly in that direction. Thankfully for players, their ability to do this comes from giving a tremendous experience. That’s why we expect nothing less from the new Mr Green Casino expansion.
What This Means for the Competition
For the other operators who are trying to get in on the action in Latvia, it’s a pretty clear warning shot. They’re going to be up against some pretty stiff competition, and they’re making sure it’s perfectly clear.
However, this is ultimately good news for players. When more competition enters the arena, that drives up the deals and levels of service. Competition creates this sort of upper pressure, especially in an industry like this one. That’s exactly what players benefit from the most.
With that said, Latvian players are going to benefit for another reason. With the regulations in place like they are, it puts them in a position to get access to more. That means more games, more promotions and more access to the top operators. On top of that, it creates a situation where companies are vetted on a national level. That means that players will have a safe and fair environment to play in.