William Hill Casino Review

Why William Hill Casino?
Prompt payouts
24/7 live chat support
Established & reputable brand
Excellent live dealer casino games
Spring Playtech Award
Playtech 2017

William Hill Casino is home to virtually every popular casino game and uses award-winning software supplier Playtech. Of course, there is always room for improvement. For example, we'd like to see the online casino accept Bitcoin payments. But perhaps this is something they may do in the future. Overall though, William Hill Casino ranks highly when compared to other gambling platforms, and we would recommend them to our readers.

William Hill Casino Bonus

Sorry, no bonuses are available to players in your location


Prompt payouts
24/7 live chat support
Established & reputable brand
Excellent live dealer casino games
No Bitcoin deposits
Complex bonus terms & conditions
Deposit Methods
Bank Transfer, CashDirect, Courier Check, EcoPayz, Entropay, EPS, Euteller, iDEAL, Instadebit, MasterCard, Neosurf, Neteller, Nordea, PayPal, Paysafecard, Pingit, POLi, QIWI, SafetyPay, Skrill, SOFORT, Todito Cash, Trustly, Visa, WebMoney, William Hill CashDirect, Yandex
Withdrawal Methods
Bank Transfer, CashDirect, Courier Check, EcoPayz, Entropay, EPS, Euteller, iDEAL, Instadebit, MasterCard, Neosurf, Neteller, Nordea, PayPal, Paysafecard, Pingit, POLi, QIWI, SafetyPay, Skrill, SOFORT, Todito Cash, Trustly, Visa, WebMoney, William Hill CashDirect, Yandex
Australian Dollar, British Pound, Canadian Dollar, Danish Krone, Euro, Hong Kong Dollar, Japanese Yen, Singapore Dollar, Swedish Krona, Swiss Franc, United States Dollar
English, French, German, Japanese, Polish, Russian, Swedish
UK Gambling Commission
Gibraltar Gambling Commissioner
Swedish Gambling Authority
Ireland Revenue Commissioners
Baccarat, Bingo, Blackjack, Casino Hold'em, Craps, Live Casino, Lotteries, Online Poker, Pai Gow Poker, Progressive Jackpots, Roulette, Scratchcards, Sic Bo, Slots, Sports Betting, Video Poker
Barcrest, Evolution, IGT, Microgaming, NextGen, Playtech
"Spring Playtech Award" - Playtech, 2017
"Operator of the Year" - EGR Awards, 2014
"Casino of the Year" - EGR Awards, 2014
"Slots Operator of the Year" - EGR Awards, 2014
"Marketing Campaign" - EGR Awards, 2014
"Mobile Operator of the Year" - IGA Awards, 2013
"Slots Operator of the Year" - EGR Awards, 2012
"Operator of the Year" - EGR Awards, 2011
E-mail, Phone, Live Chat
WHG (International) Limited

Top Jackpots


Site Preview ( Click to Enlarge )

The William Hill Casino is one of the longest standing online casino platforms. The gambling website offers slots, jackpots, table games, and live dealer titles to players from over 175 countries. Adding to the company’s appeal are legitimate gaming licenses from reputable bodies. Of course, generous sign-up offers and deposit bonuses also help to reel in new players.

However, our task is to conduct an objective review of William Hill Casino. To do that, we’ll break down their deposit and withdrawal methods, live chat customer support, as well as their mobile apps and more. By the end, you’ll have all the information you need to join and get the most out of the casino.


Those in any doubt as to whether William Hill is any good just need to look at their long list of industry awards. They’ve garnered recognition from many respectable bodies over the years, picking up accolades in multiple categories.

  • 2017 - "Spring Playtech Award" - Playtech
  • 2014 - "Operator of the Year" - EGR Awards
  • 2014 - "Casino of the Year" - EGR Awards
  • 2014 - "Slots Operator of the Year" - EGR Awards
  • 2014 - "Marketing Campaign" - EGR Awards
  • 2013 - "Mobile Operator of the Year" - IGA Awards
  • 2012 - "Slots Operator of the Year" - EGR Awards
  • 2011 - "Operator of the Year" - EGR Awards


William Hill offers almost every popular casino game, from slots and jackpots to roulette, blackjack, and baccarat. In addition, their gambling website is home to video poker, plus a high-tech live casino lounge. The William Hill platform also houses other fun games and betting products, including bingo, scratchcards, and lotteries. In terms of casino games, keno is the only notable absence. Lastly, online betting is available on a long list of sports via their integrated sportsbook.


You can log in to your William Hill account and play their casino games from all popular desktop and mobile devices.

  • Windows/PC
  • Mac
  • Linux
  • iPhone
  • iPad
  • Android


To supply their substantial library of casino games, William Hill has partnered up with multiple leading software providers. The majority of their games are from Playtech, who have won numerous awards, including RNG Casino Supplier of the Year and Platform of the Year at the 2015 EGR awards.

In addition, the platform houses titles from the likes of IGT and Microgaming, among others. As a result, users will find excellent graphics and gameplay, plus multiple game styles.


With a 200-strong library of online slots, William Hill Casino players have plenty of titles to keep busy. There are online pokies themed around everything from cowboys and aliens to tropical beaches and popular TV shows. All titles promise first-rate visuals and gameplay. We particularly like that if your select ‘i’ on the game thumbnail all basic details about the game are displayed, including the payout percentage. In addition, their Playtech collection is thought to have some of best slots RTP rates in the industry.

Our only constructive criticism would be that we’d like to see William Hill divide up their slot games into subcategories rather than displaying their entire collection in one long list. This would make it easier for players to find popular or new games, for example.

Best Slots

These are some of the best slots offered by William Hill Casino, based on our opinion and popularity with players.

Great Blue slot
Great Blue
Tiki Paradise slot
Tiki Paradise
Gem Heat slot
Gem Heat
Jungle Giants slot
Jungle Giants

Some of the best slots on the William Hill Casino platform are:

  • Jungle Giants – This slot game from Playtech promises splendid jungle visuals. There are 50 paylines and a number of enticing bonus features. The online pokie also boasts a payout percentage above 95%.
  • Tiki Paradise – This online slot from Playtech is set on a Polynesian beach. The 5-reel, 10-payline pokie has some rather interesting features. For example, there’s a high roller feature allowing you to up your stakes. There’s also an auto-play feature and a turbo mode available.
  • Gem Heat – This eye-catching slot game is perfect for players looking for a more traditional feel. Straightforward but fiery visuals allow you to focus on the task at hand – testing your luck. This 5-reel, 25 payline pokie also promises a decent payout percentage, well into the nineties.
  • Great Blue – This aquatic video slot lets you dive into the deep and explore the ocean as you search for riches. The main draw is the bonus round which could see you win 33 spins or a 15x multiplier. We also like that you can spin with just 25p.

Slots Examples

  • Epic Ape
  • Maji Wilds
  • Top Trumps Football Stars
  • Heart of the Frontier
  • Murder Mystery 
Gaelic Luck
  • Dragon Champions
  • Raiders of the Hidden Realm
  • Legend of the Jaguar
  • Astro Babes
  • Upgradium
  • Da Vinci’s Vault
  • Ice Cave
  • American Dad!
  • Fields of Fortune
  • Roaring Wilds
  • Monty Python and the Holy Grail
  • Miss Fortune
  • Wild Wishes
  • Halloween Fortune
  • White King
  • Spin 2 Million$
  • Hot Gems
  • Tennis Stars
  • Spud Reilly’s Crops of Gold
  • Goddess of Life
  • Goblins Cave
  • Jungle Boogie
  • Sunset Beach
  • Wild Games
  • Forest of Wonders


William Hill Casino houses over 40 roulette games. Their collection is split fairly evenly between live and non-live titles. The non-live roulette games are supplied by Playtech while live roulette games are provided by both Playtech and Evolution Gaming. Users will find your classic French, European, and American roulette games, plus some quirky extras, such as European Roulette Multiplayer and NewAR Roulette.

The live roulette games are best suited to players looking for high maximum bets and an interactive user experience. Whilst with just 20p you can play non-live roulette. With that said, the payout percentages on both live and non-live roulette games are competitive.


With over 75 blackjack games on the William Hill Casino website, there’s plenty of choice. The bulk of their blackjack library are live dealer games from Playtech and Evolution Gaming. However, there’s also a modest collection of non-live blackjack games too. We particularly like the numerous unusual variations, including Blackjack Switch and Blackjack Peek.

There are tables to suit players of all budgets. Some non-live blackjack games allow wagers of just £0.10 while the table limits on some of William Hill Casino’s live titles max out at £10,000.

Table Games

There are approaching 50 table games available in the William Hill Casino lobby. Unsurprisingly, these are mostly blackjack and roulette. However, players will also see a few poker titles and baccarat. William Hill’s table games are all supplied by Playtech, so visuals and sound are of the highest quality.

To improve their rating in this area, we would like to see more poker, Hold’em, and baccarat titles added to the platform. We would also like to see William Hill Casino offer a demo practice mode so users can test their table games.

Video Poker

There are approximately 10 video poker games at the William Hill Casino. There are titles in all categories apart from Joker Poker. The games themselves are excellent and supplied by Playtech.

Our only real complaint is that locating William Hill’s video poker games isn’t straightforward. You’ll need to use the search bar to locate your prefered variation. Therefore, we would like to see a separate category added to the menu for video poker players.

Video Poker Games

Video Poker Games
Total Jacks or Better Deuces Wild Joker Poker American
9 3 1 0 1
  • Jacks or Better
  • Tens or Better
  • Deuces Wild
  • Caribbean Stud Poker
  • 10-Line Jacks or Better
  • 25-Line Aces and Faces
  • 50-Line Jacks or Better
  • All American
  • Pick ‘Em Poker

Live Casino

William Hill’s live casino offering is one of the best we’ve seen. Essentially, users get to choose between two fully kitted out live casino lounges. The first is from Evolution Gaming and can be accessed from the main William Hill lobby using the menu bar. Your second option can be found by entering the Casino and then selecting Live Dealer. This second live table collection is supplied by Playtech.

Both promise an excellent user experience, complete with HD streaming, professional croupiers, and tables in all categories. All that we would point out is that the live casino lounge from Evolution Gaming is best suited to high rollers due to the greater table limits.


There are around 15 baccarat games available. All but one are live baccarat games from Playtech and Evolution Gaming. Table wagers range from £0.10 to £25,000. We found all baccarat titles were of a decent quality and we encountered no technical problems with any of the games we tested.


There is one craps game from Playtech available. The quickest way to bring up the title is to use the search bar. Minimum and maximum bets range from £0.50 to £100. The game is powerful and promises cool blue visuals. We also like that you can top up your account from within the game itself.


There are dozens of jackpots at William Hill Casino. Within their collection, you’ll find numerous prize pools in the hundreds of thousands and even millions. We particularly like the Age of the Gods series from Playtech. So if you want to join the list of jackpot winners below, you have multiple titles to choose from.

Top Progressive Jackpots

All Jackpot Games

  • Jackpot Giant
  • Age of the Gods
  • Age of the Gods: King of Olympus
  • Age of the Gods: Ruler of the Sky
  • Age of the Gods: Furious 4
  • Age of the Gods: Prince of Olympus
  • Age of the Gods: Goddess of Wisdom
  • Great Blue Blackjack
  • The Glass Slipper
  • Justice League
  • Batman V Superman Dawn of Justice
  • Diamond Valley
  • Xuan Pu Lian Huan
  • Jackpot Bells
  • Wall St Fever
  • Superman The Movie
  • Superman II
  • Cinerama
  • Everybody’s Jackpot
  • Leprechaun’s Luck
  • Gladiator Jackpot
  • Batman & Catwoman Cash
  • Purple Hot
  • Streak of Luck
  • Safecracker
  • Gold Rally Jackpot
  • Land of Gold
  • Batman & The Riddler Riches
  • Funky Monkey Jackpot
  • Batman & the Batgirl Bonanza
  • Wu Long Jackpot
  • Queen of the Pyramids
  • Monty Python’s Life of Brian
  • Batman & the Joker Jewels
  • Bounty of the Beanstalk
  • Fruit Mania
  • Dirty Dancing
  • Adventures Beyond Wonderland
  • Sweet Party
  • Who Wants To Be A Millionaire
  • Esmerelda
  • Captain Cannon’s Circus of Cash
  • Beach Life
  • Thai Temple
  • Adventures in Wonderland Deluxe
  • Winnings of Oz
  • Pink Panther
  • Zhao Cai Jin Bao Jackpot
  • Cat In Vegas
  • Juicy Booty
  • Magic Slots
  • Fairest of Them All
  • The Love Boat
  • Geisha Story Jackpot
  • Chests of Plenty
  • Silent Samurai
  • The Pyramid of Ramesses
  • Funky Fruits

Jackpot Winners

Jackpot Winners
Name Amount Game Date
Anonymous $997,690 Age of the Gods: King of Olympus Slot March 12 2017
Anonymous £341,259 Leprechaun’s Luck December 12 2012

Mobile Casino

William Hill Casino is available from all popular mobile and tablet devices. All of their games are available in instant play mode via Flash from your mobile browser. Menus, logos, and images all automatically adjust when you load the gambling site from your Apple, Android, Windows, or Blackberry device.

The mobile-optimised site promises full account management. So players can set safe play limits and browse their gaming history. Mobile users can also deposit and withdraw funds using all available banking methods. Lastly, live online chat can be accessed from mobile devices so long as you’re logged in to your William Hill Casino account.

But whilst the mobile site is high-quality, one of our key tips for those intending to play solely from a mobile device is to use one of the casino’s dedicated apps instead.


The William Hill Casino app has been designed specifically for mobile users. So once the download is complete, you’ll be able to load up games in a matter of seconds and navigate their casino lobby with ease. You’ll also be afforded the same extensive account controls and access to customer support that full desktop users benefit from.

On top of their Casino app, the gambling company also offer specific apps for the following:

  • William Hill Vegas
  • William Hill Bingo
  • William Hill Live Casino
  • William Hill Casino Club
  • William Hill Sports Betting

The William Hill Group’s continued investment in their mobile apps could help fuel the feeling among some that mobile casino play may takeover desktop gaming in the future.

Android App

The William Hill Casino Android (APK) app can be downloaded for free from the Google Play Store. The Android app hosts their full range of casino games, including slots, progressive jackpots, roulette, and blackjack.

Customer reviews of the Android app are mostly positive. No induction is needed as the platform is easy to use. In fact, the app is sleek, the visuals crisp and the games run smoothly. We also like that joining promotional codes are available on the Android app.

Lastly, management regularly updates the app to enhance the user experience and to add exciting new games to the platform.

iOS App

The iPhone, iPad, and iPod app can be downloaded for free from the iTunes App Store. The app requires iOS 9.0 or later.

The app is slick and straightforward to use. In fact, the William Hill Group has ensured users get the full desktop experience from their Apple device. That means all their popular table games and full account access. You’ll also be able to take part in promotions from your mobile device, plus view bonus rules and regulations.

We should point out we did come across some complaints that the app ‘keeps logging me out’. However, William Hill continuously tweaks and update their app to fix such bugs and we experienced no problems.

High Rollers

The William Hill Casino platform has been built with high rollers in mind. So players will find multiple table games allowing bets in the thousands. In particular, the live casino lounge from Evolution Gaming is home to the titles with the greatest table limits.

Slot players who like to bet big also have a decent choice of online pokies to play. In fact, you can wager a staggering £500 per spin on Age of the Gods from Playtech.

High Stakes Games

High Stakes Games
Name Max Bet
Roulette VIP £25,000
Salon Privé Blackjack 3 £10,000
Baccarat Squeeze £25,000
Age of the Gods £500
Buffalo Blitz £200

VIP Program

The casino’s VIP program is known as the William Hill Casino CLUB. Their VIP scheme doesn’t have set levels with published loyalty point requirements. Instead, management regularly reviews player accounts and approaches active players. If you are invited to their VIP club, perks can include:

  • Exclusive events
  • Faster withdrawals
  • Increased betting limits
  • A personal account manager
  • Improved comp points conversion rate
  • Exclusive no deposit VIP bonuses and promotions

VIP Levels and Rewards

This VIP program does not have levels or William Hill Casino has not provided details on rewards and requirements.


William Hill is one of the longest-standing bookmakers offering a plethora of sports betting products. They promise competitive betting odds on a huge range of popular sports, including:

  • UFC
  • Golf
  • Dogs
  • Darts
  • Soccer
  • Boxing
  • Tennis
  • eSports
  • Snooker
  • Ice Hockey
  • Formula 1 (F1)
  • NBA basketball
  • Rugby League & 6 Nations
  • Cycling (including Tour De France)
  • Horse racing (including Grand National)
  • Football (including the World Cup, leagues, Ballon d’Or, etc)

On top of the long list of popular sports, you can bet on UK politics, the name of the royal baby, and even the colour of the Queen’s hat. In addition, there’s been an increase in betting products on TV shows, including Eurovision and Love Island. You can also bet on the UK’s X-factor with odds on who will win outright and who will make it through to the elimination rounds.

William Hill’s online bookies also offer boosted odds, manager specials, and a straightforward bet tracker. Adding to the platform are sports betting deals. For example, William Hill offers World Cup promotions for predicting the group winners and top scorer correctly. Within such promos are often generous accumulator offers too.

The bookies also make using their platform straightforward by displaying clear betting rules. For example, you’ll find your betting odds, plus tennis, football, and racing rules are detailed on the integrated sportsbook platform. Finally, we like their daily podcasts that offer a preview of the day ahead’s games and some top tips.

So whilst William Hill’s bookmaker faces tough competition from the likes of 888 Holdings and Ladbrokes, their plethora of sports betting products continues to attract new customers.

Live Streaming

William Hill offers live streaming on a number of popular sports. Simply select WHTV Live Streaming from the menu bar. You’ll then find a list of sports available to watch live. Tennis, football, plus greyhounds and horse racing are the sports most frequently streamed. Once you’ve found the match or race you’d like to view, select Watch Now to the right of the fixture.

On top of video streaming sports matches, William Hill also offers horse racing live on the radio. But whilst the quality is fine, video streaming, unsurprisingly, offers a more enjoyable user experience.

Live Betting

William Hill does offer live betting. In the sportsbook, you’ll find all available In-Play bets in a widget at the top of the screen. So if you can see a perfect hat trick on the cards or think you know the upcoming football results, you can place a bet mid-match. At any one time, there are dozens of in-play bets available. However, the majority of their live betting is available on football, tennis, cricket, and golf.

Click on the sport or match you’re interested in to view the available odds. Then select the wager you would like to make and it will be added to your Bet Slip found on to the right of the page. Now simply hit Place Bet.

Essentially, their live betting service is a quick and hassle-free way to potentially generate profits if you think you know where a sports match may be heading.


William Hill’s sportsbook offers a cashout function. This allows you to realise your profits or cut your losses mid-match. This feature can be used by simply selecting Cash In to the right of a bet. However, William Hill’s cashout function is not available on all sports and wagers. So if there is no Cash In button then you will not be able to close your position.


Select Scratchcards from the menu bar at the top of the screen and you’ll be presented with all available titles. There are around 20 high-quality scratchcard games, including popular titles Cleo’s Wish and Foxin’ Wins. William Hill actually offers more scratchcard titles than most gambling platforms, as well as several jackpot scratchcards.


If you want to take a break from William Hill’s casino games, free bingo, or horse racing today, you’ll find multiple lotteries available on their gaming platform. Among the most popular are:

  • 49’s 6 ball lottery
  • 49’s 7 ball lottery
  • Irish Lotto 6 ball
  • Irish Lotto 7 ball
  • N.Y. Lotto 6 ball
  • N.Y. Lotto 7 ball

Select the green Bet box to the right of the lottery to enter your numbers. And to view the results of the Irish Lotto, for example, click Results directly underneath the expiry time.


Select Bingo from the top menu bar and you’ll be taken to an extensive library of bingo titles. There are 75 ball, 80 ball, and 90 ball games, as well as a number of specials. Some of the most popular bingo games include Bargain Basement and Bingo Bowl. With so much choice, plus a fun and light-hearted feel to all of William Hill’s bingo games, we’re happy to recommend the casino to our bingo enthusiasts.


William Hill’s poker client receives glowing reviews on blogs and forums. You can download the poker software to both Windows and Mac devices from their website. Then you simply need to sign up, log in and make a deposit. You’ll be able to test your skills against players of all experience levels from all over the world.

William Hill regularly run poker tournaments with guaranteed monthly prizes of €3,000,000. They also promises exclusive poker bonuses and deals, plus side game offers.

Deposit Methods

Once you register for a William Hill Casino account, you’ll have access to a long list of deposit options. In fact, they offer considerably more deposit methods than most online casinos. You’ll find debit/credit cards, e-wallets, PayPal, and more. Ukash is the only noticeable deposit option missing. With that said, we would like to see William Hill allow their players to deposit funds using cryptocurrencies, such as Bitcoin.

In general, the minimum deposit is just £10, making William Hill Casino an excellent choice for players on a budget. It’s also good to see no withdrawal fees and that almost all deposit options will load your account with cash instantly.

Deposit Methods at William Hill Casino
Method Minimum Maximum Fee Time
Visa £5 £99,000 - Instant
MasterCard £5 £99,000 - Instant
Entropay £5 £99,000 - Instant
Pingit £10 £1,500 - Instant
Skrill £10 £100,000 - Instant
PayPal £10 £5,500 - Instant
Neteller £10 £25,000 - Instant
WebMoney £10 £10,000 - Instant
Yandex £10 £10,000 - Instant
QIWI £10 £10,000 - Instant
EcoPayz £10 £8,400 - Instant
EPS £5 £10,000 - Instant
Euteller £10 £10,000 - Instant
Fast Bank Transfer £10 £10,000 - Instant
iDEAL £10 £10,000 - Instant
Instadebit £10 £10,000 - Instant
POLi £10 £10,000 - Instant
SafetyPay £10 £10,000 - Instant
SOFORT £10 £10,000 - Instant
Trustly £10 £10,000 - Instant
William Hill CashDirect £10 £5,000 - Instant
Paysafecard £10 £200 - Instant
Todito Cash £10 £10,000 - Instant
Neosurf €10 €12,000 - Instant
Bank Transfer £25 £100,000 - 3-5 days
Courier Check £25 £100,000 - 10 days

Withdrawal Methods

William Hill Casino account holders can withdraw winnings via a long list of payment methods. However, on the whole, you’ll need to withdraw using the same method used to deposit funds into your account.

The minimum withdrawal at William Hill Casino is just £5, making it easier to get ahold of winnings than at most online casinos. And whilst the maximum payout varies between methods, many are in the tens of thousands. Withdrawal times vary depending on the payment method used but are fairly industry standard. With that said, those looking for a quick cash withdrawal may want to opt for an e-wallet or if you’re in the UK then William Hill Cash Direct.

Should you encounter any withdrawal problems, contact William Hill’s customer service team.

Withdrawal Methods at William Hill Casino
Method Minimum Maximum Fee Time
Visa £5 £33,000 - 3-5 days
MasterCard £5 £99,000 - 3-5 days
Entropay £5 £50,000 - 3-5 days
Pingit £5 £10,000 - 1 day
Skrill £5 £80,000 - 1 day
PayPal £5 £5,500 - 1 day
Neteller £5 £30,000 - 1 day
WebMoney £5 £10,000 - 3-5 days
Yandex £25 £10,000 - 1-3 days
QIWI £5 £10,000 - 1 day
EcoPayz £5 £99,000 - 1 day
EPS £25 £10,000 - 5-10 days
Euteller £25 £100,000 - 5-10 days
Fast Bank Transfer £25 £100,000 - 5-10 days
iDEAL £25 £100,000 - 5-10 days
Instadebit £5 £100,000 - 3-5 days
POLi £25 £100,000 - 5-10 days
SafetyPay £25 £100,000 - 5-10 days
SOFORT £25 £100,000 - 5-10 days
Trustly £25 £100,000 - 5-10 days
William Hill CashDirect £10 £5,000 - Instant
Paysafecard £25 £99,000 - 5-10 days
Todito Cash £5 £99,000 - 5-10 days
Neosurf €30 €120,000 - 5-10 days
Bank Transfer £25 £100,000 - 5-10 days
Courier Check £25 £100,000 - 7-10 days

Withdrawal Limit

Not specified


The William Hill Casino is an official organisation, whose customer services are up there with the best. Users will find 24/7 live chat, email, and telephone support. And despite hundreds of thousands of customers, wait times for their chat support are often less than a minute.

Support staff can help with a long list of queries. For example, they can walk you through any problems with the registration process. They can also explain your choices when it comes to welcome offers, promo codes, and any other deals.

Reviews show customer support is also helpful should you have any technical problems, such as the app not working or games not loading. Of course, if you wish to unsubscribe from their promo emails or close your William Hill account, then they can also be of assistance.

We would stress, however, that customer support cannot simply hand out price boosts or free bet codes if they’re not in-line with their current promotions. They also can’t just give your money back should a game not go your way. Instead, they will direct you to their responsible gaming tools.

You can find the relevant email address and telephone helpline number below.


United Kingdom
All other locations
All other locations

Live Chat

You must be logged in to use William Hill's live online chat support. To launch the service, simply select the chat icon in the bottom left-hand corner of the screen.


There is no Skype support available.

Other Support Options

You can also see the FAQ and Complaints sections for further help.


I have forgotten my login details, what should I do?

You can reset your username and password by selecting Lost Login Details from mobile devices and the Retrieve Your Login link from the William Hill desktop website. Then simply follow the on-screen instructions.

I've been asked to send documents for age verification, what should I do?

Send each document as a separate image to their Age Verification page, live chat or email. Also, make sure you send a clear copy of one of the documents requested and allow up to 24 hours for William Hill to complete the process if you send your documents via email. These protocols help prove your identity while preventing fraud and money laundering.

What can I do on the 'My Accounts' page?

From the My Accounts page, you can browse your bets, promos, and manage your payment methods. You can also view your bonus balance prior to requesting a withdrawal.

Why can't I always choose how I withdraw my funds?

You need to withdraw using the same method you used to deposit funds into your William Hill Casino account. If your deposit method can't be used to withdraw funds then a bank wire transfer will be the option available. If you've used several banking methods, you'll need to withdraw funds via the most used option.

How does William Hill test the games for fairness?

All casino games on the William Hill gambling platform are tested using a random number generator (NGR). This prevents results being manipulated by either the online casino or players, ensuring a fair gaming environment for all. Essentially, players don't need to worry about games being fixed or rigged.

How can I reverse/cancel a withdrawal?

Select the Deposits tab and then check Pending Withdrawals. If you can see an amount there, then you can select Reverse Withdrawals to return the funds to your William Hill Casino account.

Does William Hill Casino accept US players?

No, William Hill Casino does not accept players from the United States. See our list of US Online Casinos for alternatives.

Is William Hill Casino good?

Yes. We have given William Hill Casino a high 80% rating in our review, which means that most players should be happy there.

Read our William Hill Casino review for all details and offers.

Does William Hill Casino accept PayPal?

Yes, William Hill Casino accepts PayPal payments, both for deposits and withdrawals.


William Hill operates under gaming licenses from the United Kingdom Gambling Commission and the Gibraltar Gambling Commissioner. Both promise a high degree of regulatory oversight, ensuring players can be confident they’re joining a reputable and trustworthy casino.

Licensed By


  • English
  • Polish
  • German
  • French
  • Swedish
  • Japanese
  • Russian


  • British Pound
  • Euro
  • Australian Dollar
  • Canadian Dollar
  • United States Dollar
  • Danish Krone
  • Swedish Krona
  • Japanese Yen
  • Singapore Dollar
  • Hong Kong Dollar
  • Swiss Franc

Accepted Countries

Although the William Hill Group may have started off with branches in England and Ireland, today their online casino is accessible to players from all over the world. In fact, users all the way from Canada to Germany are accepted. With that said, there are still some location restrictions on William Hill’s online casino, including on players from the US, Australia, and Italy, for example.


NameWHG (International) Limited
CEOPhilip Bowcock


The founder, William Hill, launched the gambling company in the UK in 1934. But it wasn’t until the late 1990s after building over 1,800 betting stores that the gambling firm went online. The company quickly added to their huge success in sports betting with a well-equipped site offering popular casino games. Headquarters then promptly set about offering promotions and rewards for both prospective players and loyal customers. They also introduced multiple customer service channels so they could assist their users around the clock.

On June the 20th of 2002, William Hill floated on the London Stock Exchange with an offer price of 225 pence per share. In 2008, William Hill made the news again, but this time for combining its business assets with purchased assets from the software supplier Playtech, creating William Hill Online.

In its more recent history, William Hill became the first European gaming operator to secure a full gaming license from the Nevada Gaming Commission. And along with the success of their online casino, their sports betting products have also grown in popularity, with their sportsbook app being downloaded over two million times.

Obviously, the gambling company has made a number of shrewd moves over the years to boost share prices. They’ve built fruitful investor relations following merger talks. They’ve also embarked on an effective marketing campaign, including TV adverts. In addition, the firm has added to their repertoire with the likes of William Hill Macau, plus Las Vegas which gives players the excitement of Nevada-based casinos from the comfort of home. All of this has helped to further improve William Hill’s net worth.


Head Office Address

WHG (International) Limited
6/, 1 Waterport Rd


If you are looking for customer service, please see the Support section


Reviews of William Hill Casino are mostly positive. In particular, their first-rate software suppliers and 24/7 customer support receive glowing feedback. Unsurprisingly, their strong licensing jurisdictions and long-standing reputation improve their rating in many reviews too. Yet despite the positives, the online casino also attracts some criticism, mainly around bonus terms and conditions.

Our Rating
William Hill Casino is home to virtually every popular casino game and uses award-winning software supplier Playtech. Of course, there is always room for improvement. For example, we'd like to see the online casino accept Bitcoin payments. But perhaps this is something they may do in the future. Overall though, William Hill Casino ranks highly when compared to other gambling platforms, and we would recommend them to our readers.
There are a lot of negative reviews of William Hill on Trustpilot. These often stem from confusion around bonus terms and conditions, plus poor customer service. Unfortunately, we don't consider Trustpilot an accurate representation of any casino, as they tend to attract only disgruntled customers.
AskGamblers really rate the software suppliers, customer service, and strong licensing. Their only major concern is the long list of restricted countries. We believe the review from AskGamblers is fair and accurate.
Casino Reviews
Casino Reviews think William Hill's game selection is excellent, in particular, their jackpots and live dealer titles. However, the departments that scored the lowest marks in their review were the RTP rates and the mobile apps. We believe the report from Casino Reviews can be trusted.
The Pogg
Highlights for The Pogg are the 24/7 customer service, payout speeds, and software providers. Yet their review found fault with the welcome bonuses and on-going promos. They also have some concerns around whether the online casino can be trusted. We believe The Pogg's review is fair, although we do believe William Hill Casino are trustworthy.
Casino Listings
Casino Listings were mostly impressed with William Hill's reputation. But their review really scored the online casino down for repeated internal management issues, plus one case where the gambling platform appears to have refused to pay a jackpot winner. We believe Casino Listings are impartial. However, we don't think the casino should be scored down so substantially based on one disagreement when they have tens of thousands of content customers.


There are a number of complaints levelled against William Hill Casino that are yet to be addressed. This is somewhat concerning. However, William Hill Casino is also one of the larger online casinos with a huge customer base, which may make it challenging to respond to each and every customer complaint.

If you have complaints related to William Hill Casino, please contact us using the form below and we will forward these to the casino and try to assist in resolving any problems you might have.

Complaints and Resolutions

William Hill Casino follows strict security protocols to prevent bonus abuse and fraudulent activity. As a result, they may temporarily block a person's account while they investigate security concerns. However, if they find their is no issue, the player's account will be re-opened without prejudice, as it was in this case.

William Hill Casino may need you to send in certain documentation to verify your identity before they can payout winnings. If you fail to send in the correct legible documentation then they may not be able to process your withdrawal, as happened in this case.

William Hill Casino has a number of software partners who stock the platform with casino games. Unfortunately, these games can sometimes run into technical difficulties. In this case, it appears that William Hill would not assist or compensate the player despite claiming to have proof of the problem.

Submit Complaint

Please use the email that's on your William Hill Casino account, or we are unable to assist.

Responsible Gambling

The owners and corporate management advocate responsible gaming across their site. So users can set up a number of account restrictions, including:

  • Deposit limits
  • Time limits
  • Loss limits

William Hill players also have the option of longer-term self-exclusion tools. Opt for this route and your account will be blocked for a given period. During which time, you won’t receive the casino’s newsletter or details of any free spins vouchers and no deposit bonus codes for 2022.

In addition, William Hill also enforces a strict age restriction, preventing players under the age of 18 playing on their website. Finally, head to their Responsible Gambling section and you’ll find contact details for multiple bodies that encourage safe play and can help tackle problem gambling.


Management ensures all customer data is secured using sophisticated encryption technologies. In fact, you’ll find every page on their desktop and mobile website is secure, including the login portal and cashier. Head office also continuously invest in security protocols so players can relax when signing up for an account at William Hill. Their systems should also prevent any viruses from taking hold of sensitive data.

With that said, if you have any questions or concerns that your account has been hacked and is therefore not secure, you can contact customer support to have your login details changed.

Affiliate Program

William Hill Affiliates is an established program with a competitive remuneration structure. Affiliates can earn up to 30% commissions in the first three months. Refer sub-affiliates and you’ll also receive a share of their profits too. To help you sell William Hill Casino products are affiliate managers, personalised marketing materials, and detailed reports.


William Hill CashDirect is a payment method available to customers in the UK and Northern Ireland, which is accessed through William Hill’s physical betting shops. It allows you to deposit to the casino using special CashDirect prepaid cards, which come with a preloaded cash amount. You can also withdraw your winnings to the card.


CashDirect has several advantages over many other payment methods and you do not have to expose any financial details over the internet.

  • Simplicity: Just walk into a William Hill CashDirect shop and purchase a voucher with a pre-loaded amount. You can then use the voucher for deposits. Also, during deposits, you can withdraw to your voucher and redeem it at an outlet.
  • Availability: Players that prefer this method of payment can visit a William Hill CashDirect outlet in town, where available. There are over 2300 outlets around the UK/Northern Ireland.
  • Security: You can withdraw your winnings from the casino using this method without involving any third party services. You also do not have to leave their site while withdrawing.


The most obvious shortcoming is the limitation of use to the UK and North Ireland regions. A smaller drawback is the limitation on the amount you can withdraw to your card, which should not affect most players.

  • You can only buy and redeem a voucher at a William Hill CashDirect outlet, making the method limited to users in the UK and Northern Ireland
  • Withdrawals and deposits are limited to £5,000 at a time. You need to use another method for amounts above that.


There is a small fee when you are buying a voucher at one of William Hill’s local outlets, but deposits and withdrawals are free of charge.


Depositing to William Hill using CashDirect is pretty easy. The vouchers come with a 19 digit code that resembles that of a credit card. Under the deposit tab on their website, you will need to choose this deposit method, insert amount and the voucher number. The max deposit amount is £5,000.


You can withdraw funds from your casino account using William Hill CashDirect. Once you transfer the funds to your voucher, you will need to walk into a physical outlet near you and have it redeemed. You can redeem a maximum of £5,000 at a time.

  • On the cashier of the casino, choose the William Hill CashDirect option
  • Add voucher details and amount to withdraw and confirm the transaction.


You can reach the CashDirect support team via phone call or email.

  • Telephone: This is fastest method to reach customer care. The hotline number is 0870 518 1715.
  • Email: You also can raise any issues you have by contacting support using their email on the website. The support email  for shop customers is customerhelp@williamhill.co.uk

Shop customer support opening hours:

  • Mon-Fri: 09:30 – 21:30
  • Sat: 08:30 – 21:30
  • Sun: 11:00 – 18:00


We’ve seen gambling giant William Hill make their first entry into the market in Colombia. This comes after the purchase of a majority of a key licensed operator. This is important for the company because it’s the first time they’ve operated in the Latin American market.

William Hill has expanded their Latvian reach once again. This time, it comes from a new Mr Green brand opened in the country. This is great news for Latvian players since it gives them access to great games from a brand that has been proven for a long time in the industry.

A few years ago, Push Gaming was a relatively minor player in the online casino software game. However, they’ve made some serious moves to become one of the UK’s most popular. Now, they are expanding that reach even further with a new deal with the Gamesys Group’s casino offering.

In a recent announcement, Push Gaming has let everyone know that they have partnered with online casino operator William Hill in order to make their entire portfolio of games available to a much broader range of players. This move by Push Gaming shows how dedicated the company is to becoming a household name in the online casino industry, and it also shows that William Hill believes they have true promise.

It looks as if a great relationship is developing between William Hill and Lightning Box. So much so, that the top-rated game developer has decided to give the casino arm of the William Hill business exclusive access to their new game, Lightning Leopard.