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Popular online casino brand 888 has announced plans for a unified brand strategy. The new branding tagline will be “Made to Play.” This will condense all three of 888 Holdings’ major brands under a single umbrella.
888 Unveils Its First Ever Unified Branding Campaign
888 Holdings is one of the world’s leading online casino content providers. Until recently, the company has operated as 888 Casino, 888 Poker and 888 Sport. However, the brand has recently announced that it will be unifying all three brands under a single umbrella.
Industry leader 888 Holdings will soon be condensing its three hugely popular online gambling platforms under a single, unifying global branding strategy with the strapline, “Made to Play.”
This announcement marks the first time ever that 888 Holdings has decided to unite all of its platforms under a single header. In addition, the tagline for this new branding is one that many players will already be familiar with. The tagline for the unification is “Made to Play.”
888 Holdings has considerable standing in the online gambling industry. The brand has created a stellar reputation over the past 25 years. This gives them plenty of trust and credibility on which to launch their revamped branding strategy.
Bringing all three of their iconic and popular brands together is an excellent way for 888 to increase visibility. Additionally, it helps the company strengthen its overall portfolio and brand recognition.
888 Holdings’ Vice President of Strategic Marketing is Sivan Finn Shalev. Shalev is the public spokesperson for this most recent announcement and made the following statement:
“The launch of our Made to Play master brand strategy is an important step for us, combining each of the strong brands we have built over the years under a consistent message that articulates what makes 888 stand out from the crowd and why our customers love playing with us.”
888 Holdings Takes a Big Step With Its Made to Play Branding
888 will debut its multi-channel campaign for the initial launch throughout the United Kingdom. The United Kingdom is one of its largest and strongest operating markets, so it is a sensible first choice.
The launch of this new marketing strategy includes advertisements across a number of online and offline channels. For instance, one aspect of the new campaign involves television commercial clips. U.K. viewers may see exciting new commercials on streaming and cable television platforms for the next five weeks. These advertisements are short, vibrant videos of 30 or 60-second lengths.
The commercials showcase the colorful, dynamic and exciting world of what 888 Holdings has to offer its players. The “Made to Play” tagline features prominently in the adverts. In the commercials, viewers get to see all of the ways that 888 can create a fun, playful, relaxing time for customers.
In addition to television and on-demand video commercials, 888 will also be marketing heavily across all of the major social media platforms. The social media advertising strategy is just as critical as the offline notice. 888 will be broadcasting its new and exciting changes throughout channels like Facebook, Instagram, Twitter, TikTok and YouTube.
Over the coming months, 888 will be expanding its new unified marketing campaign to other countries. Each of the three individual brands will launch its own Made to Play campaigns.
About 888 Holdings and Its Brands
888 Holdings Public Limited Company (PLC) is a global leader in the online betting and gaming industry. The company has been listed on the London Stock Exchange since 2005. Since its inception, 888 has been committed to providing fun, safe and fair digital gaming products to customers around the world.
888’s branding covers two verticals. The first is B2C products, all of which are marketed under the 888 banner. The second is a separate line of B2B product offerings. These are developed and provided under the umbrella of the Dragonfish name.
Dragonfish is an industry-leading platform that allows partner brands to establish a reliable presence in the online gambling industry. It provides considerable brand recognition as well as an ability to turn a profit without the cost of developing an entire platform.
888 has won a significant amount of accolades from industry awards ceremonies over the years. This has earned the company recognition as a product leader on a variety of platforms.
To maintain the status of true industry leaders, 888 Holdings benchmarks its offerings not just against direct competitors. Instead, the company bases its standards on the digital entertainment landscape as a whole. This gives them a next-level ability to provide the type of entertainment consumers want.