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Four more African countries have been added to the list where 888bet operates thanks to local licensing agreements through a deal with 888AFRICA. This includes licenses to operate in Mozambique, Tanzania, Zambia and Kenya with a full portfolio of titles.
Four Countries Added to 888bet’s Growing African Strategy
We are currently in a stage in the development of the global online gambling market where each individual country has their own rules, guidelines and regulatory groups. The African continent is no different, and 888bet has been pushing in the region for quite some time. That’s why their latest expansion is exciting but not exactly surprising. In short, it’s not surprising because it’s not been a secret how much they’re working in the region.
Their latest expansion includes four countries. Those are Zambia, Mozambique, Kenya and Tanzania.
The details of this agreement are actually similar to other areas on the continent where they have entered. Through a joint venture with 888AFRICA, they secure local licenses in each jurisdiction. Additionally, this allows them to offer their titles to a lot more players than they were able to reach before. It’s definitely a win-win situation for everyone involved, particularly the players.
What is 888bet Offering in These Regions?
The game selection question is important because 888 offers such a wide offering. For the time being, the focus is on casino play in both real money and play money forms. Additionally, over 1,500 titles in total are made available for players. This does include a full range of table games like roulette and craps along with a wide selection of blackjack, video poker and casino poker titles. However, the majority of those 1,500+ games are slots, much like what you see in any other casino spread.
Something that’s so important to realize is the long-term approach that 888 is taking here. These aren’t four markets that they want to be around in for a few years and then leave. Instead, they have a serious, long-term focus on providing players in the region top-tier content for a long time. What’s more is that by getting a strong foothold now, they make it easier to maintain a strong market position in the future as the competition heats up between operators. However, with 888’s reputation in the industry going back for decades, we believe they’ll have no problem holding on to one of the top positions in those countries.
The Role of 888AFRICA
The thing to know about 888AFRICA is that it was created specifically to oversee this African expansion. Running this group is Christopher Coyne, who players may recognize as the former CMO of the Stars Group. He was also the CEO of GOAT Interactive at one point. In the six months they have been active, they’ve worked very hard to get these licenses going. So far, they have been successful at their purpose. We have no doubt that this will continue in the future with the strong leadership they have.
Overall, the African gaming market has been projected to be worth more than €5.5 billion by 2030. Additionally, the preparation and years leading up to that moment will be what decides who is in the lead. That’s why you see industry leaders like 888bet leading the way.
How Players Benefit
We mentioned above that the players are the ones who will benefit the most. We have a few reasons for this. First off, 888bet offers some of the best online casino experiences that you can get online. Bringing this level of access to players who haven’t necessarily had it before is obviously a good thing for them.
Additionally, the competition that’s starting to happen in these licensed jurisdictions is top-notch. This creates a sort of pressure between operators and casinos to give players a better experience. More bonuses, better games and better customer service all come from this increased competition. As things heat up between different operators, that’s the direction that things will take for players.