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Betsson has recently made its entry into the Argentinian online casino market. The company has announced its debut in Buenos Aires. Betsson will be partnering with several local operators to gain traction in the country.
Betsson Announces Its Entry to Buenos Aires
Online games supplier Betsson has just announced it will be entering the Argentinian online gambling market. Additionally, the brand has recently been granted an operating license for Buenos Aires. This is an exciting development for the company for a variety of reasons.
Betsson has recently been given a license to operate in Buenos Aires and will be partnering with local operators and land-based casinos to make a memorable debut.
Betsson will be cementing its presence in the region in multiple ways. One way will be through partnering with several well-known local operators. Additionally, the company will be pairing up with some of the most popular land-based casinos in the region. One such casino is the industry-leading Casino de Victoria.
This is an intentional and highly strategic move for Betsson. In Argentina, the brick-and-mortar casino market is well-established and thriving. Additionally, partnering with one of the leading names in this sector gives Betsson an immense boost in credibility and visibility.
Casino de Victoria is part of the larger Grupo Mautone. The Grupo Mautone umbrella houses 32 bingo halls in addition to high-class hotels and casino complexes.
Both the Betsson.com.ar and Betsson.bet.ar domains are already live for Argentinian players. The first site is for the city of Buenos Aires, and the second is for the broader province. Each Betsson site offers casino slots, table games, horse racing and online sports betting options.
Betsson Seeks Out New Ways to Improve Its Market Share
The casino scene is already fully developed in Argentina. However, the online gambling market is still fresh and new. This means that there is plenty of potential for Betsson to make a name for itself in the region.
Additionally, partnering with the most established land-based casino in the country gives Betsson a leg up in the area. Throwing in their lot with the renowned Casino de Victoria lends even more credibility to Betsson’s already impressive reputation. This makes the two brands a powerhouse couple in Buenos Aires.
Betsson has immense technical and digital expertise when it comes to online gambling. Casino de Victoria has the name recognition and foundation in the Argentinian gambling market. Together, the two brands are expected to create a stellar platform to launch a top-tier gaming experience for all of Buenos Aires.
Pontus Lindwall, CEO of Betsson AB, remarked on this significant deal in Buenos Aires:
“The launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson’s market presence in the region. The license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, cement our position in the region. LatAm is a strategically important region where we are performing well, and we have great ambitions for the future in Argentina.”
Betsson’s casino sites have been live in the province of Buenos Aires since January 6, 2022. In this short time, the company has already gained impressive traction.
About Betsson AB
Betsson AB is a Swedish online gambling company that is part of the larger Betsson Group. The Betsson Group provides numerous products and services to the online gambling sector. The brand prides itself on its customer-centric mission and values.
Betsson Group has been a staple of the casino industry since 1963 and is now listed on the NASDAQ Stockholm. The corporation has grown into a multinational entity with an established presence in 18 gambling jurisdictions.
In addition, Betsson has won many awards and accolades for its innovative and tireless work in the online casino space. Most recently, the brand was awarded the 2022 Most Compared Casino of the Year by New Casino Awards. The company also received nearly two dozen accolades throughout 2021 in a variety of verticals.
Betsson casinos offer players a massive catalog of online gambling choices. The brand’s offerings include state-of-the-art video slots, comprehensive sportsbooks, live dealer tables and a host of classic tables games.
Betsson has a number of exciting video slot titles that are exclusive to the brand’s platform. Some of these titles include games such as:
- Piggy Bank Megaways
- Joker Mega Moolah
- Mega 40
- Mega Hot Egypt
- Book of Legends
- Cowboy Treasure Deluxe
- Respin Wishes
Additionally, Betsson players also get access to huge progressive jackpots that offer enormous payday potential. These titles are consistently popular with customers across all markets.