Celebrity Chef Gordon Ramsay Planning To Enter Online Casino Space

Celebrity Chef Gordon Ramsay Planning To Enter Online Casino Space ( Click to Enlarge )

Online casino players could soon find themselves playing slots based on Gordon Ramsay’s ‘Hell’s Kitchen’ television show. With his restaurant group turning a profit once again, Ramsay has already applied to the UK Intellectual Property Office to protect the title for the video slots space. His trademark application mentions the development of software for casino, gambling and betting games.

Past Form

It’s not a complete bolt out of the blue – the chef already has one of his Hell’s Kitchen restaurants at Caeser’s Palace in Las Vegas. Gordon Ramsay wouldn’t be the first celebrity to have online casino slots based around his brand.

Former jockey Frankie Dettori has a game based around his famed wins at Royal Ascot in 1996, and huge names like Michael Jackson, Elvis Presley and Frank Sinatra have their own games.

As yet, it is unclear exactly what the Hell’s Kitchen casino games might look like.

Fans of the show will be hoping for the same infamous brutality that Ramsay himself displays to contestants – it’s what made him his name, after all.

There will likely be a culinary theme, with some of the show’s more iconic features making an appearance to thrill and entertain players. If it’s done right, it is sure to be a big hit with online slots fans around the world.

Building For The Future

This, of course, is all speculation at this stage. All that is known for sure is that the first steps towards producing the slots have been taken.

The Gordon Ramsay Group, holder of 7 Michelin stars, announced pre-tax profits of half a million pounds last year. This was a return success for Ramsay’s group, which had lost £3.8 million the previous year. There is also talk of Ramsay opening 100 new burger restaurants in the USA.

All of this suggests the group is tapping into new revenue streams to ensure its future.

The online casino space is a fast-growing, lucrative opportunity for businesses to enter, so it’s no great surprise Ramsay is exploring it.

His own penchant for casino gaming is no secret, so there is reason to expect him to aim for real quality for any titles that bear his name. This is an exciting development, and definitely something to watch for the future.