Ardent Group’s Gaming1 Now Backed By CVC
Gaming1 is the entertainment branch of the world-renowned Ardent Group. The company has recently made a deal with CVC Capital Partners Fund VIII. This partnership means there is enormous growth potential in Gaming1’s future.
Gaming1 now has the full support of CVC Capital Partners Fund VIII behind its future growth and expansion plans.
CVC has considerable expertise in facilitating the global growth and development of brands. Additionally, with the backing of CVC, Gaming1 has excellent prospects for continuing to grow and expand. This partnership will allow Gaming1 to gain an authoritative foothold in a number of regulated online gaming markets as well.
In addition, Gaming1 will also be able to further develop its own unique omnichannel approach to online gambling. However, CVC’s support means that Gaming1 will be able to refine and innovate its technologies even further.
Emmanuel Mewissen, CEO and Founder of Ardent Group, said:
“In a rapidly changing world, the key to success is adapting. By partnering with CVC, we will benefit from their global, sector and technology expertise, which will support our company to continue on our successful growth path and further build our digital capabilities.”
Mewissen continued his statement:
“We will stay loyal to our values and Belgian roots, as shown by our recent move to our digital hub in the heart of Liège. This desire to anchor ourselves in and to contribute to our country’s growth is an integral part of our identity and will continue to guide us daily.”
Gaming1 Continues Its Long History of Growth and Development
Gaming1 has been a staple of Ardent Group’s entertainment activities since 1992. The company is immensely proud of its Belgian roots. Because of this, the brand has stayed true to its values and is now a Belgian industry leader. The company now boasts a team of 1,300 employees across the globe. This includes a 400-member group that operates the Gaming1 digital hub in Liege.
Gaming1 has expanded its presence to nine other countries around the world. This includes France, Portugal and the United States. Additionally, Gaming1 even boasts an impressive partnership with U.S. industry giant Delaware North. This is a testament to their level of quality and commitment to responsible gaming.
The company has positioned itself exclusively in regulated markets. In addition, it operates according to the highest standards of legal, ethical and responsible gaming. Gaming1 is committed to providing an unparalleled level of customer service as well. The brand’s customer experience is one of the best in the industry.
Despite these successes, Gaming1 is not content to rest in its current state. The company is committed to continued growth and expansion throughout other regulated markets. Gaming1 plans to become a household name in legal markets worldwide.
To help accelerate their growth plans, they strategically positioned themselves to partner with a new shareholder. They chose to strike a deal with CVC because the company can offer global, sector and digital expertise. Such a broad and deep well of resources will be an invaluable part of the Gaming1 future expansion strategy.
CVC Leads the Way With Expert Investments and Asset Management
Throughout the process, Emmanuel Mewissen, Sylvain Boniver and Nicolas Léonard will continue to be reference shareholders for Gaming1. Once regulatory approvals are in place, the partnership will be able to truly take off.
CVC Capital Partners Fund VIII has been in the business of making expert investments since 1981. The company currently manages $125 billion in global assets. The firm has extensive experience in the gambling sector and the digital space.
They have investments in German sports betting giant Tipico, Italian operator Sisal and English sports betting brand Sky Bet. Additionally, they fund global digital advertising brand Aleph and ironSource. IronSource is a leading name in mobile advertising and gaming technology.
CVC boasts an extensive international network of 25 offices across the globe. They have more than a dozen locations in Europe alone. In addition, CVC has an established team specific to the Belgian market.
This is an important connection for Gaming1 because the company is passionate about remaining loyal to its Belgian heritage. Partnering with the Belgium-based arm of CVC allows Gaming1 to continue contributing to the Belgian economy. They can further the brand’s growth while staying true to their mission of developing and improving the country’s economic fabric.