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Leading content aggregator iSoftBet has partnered with the Gauselmann Group. This deal allows the German brand to provide iSoftBet games to the German market. Additionally, the partnership will go through the group’s Merkur Spiel online gaming brand.
iSoftBet Signs New Content Deal With the Gauselmann Group
iSoftBet is one of the online gambling industry’s top content aggregators and a leading provider of games. The company has recently announced a new partnership with the Gauselmann Group. This partnership is a major milestone for iSoftBet. The Gauselmann Group is a huge name in Germany. Its online gaming brand, Merkur Spiel, will be responsible for supplying iSoftBet content to the German market.
Industry-leading games supplier iSoftBet is partnering with the hugely successful Gauselmann Group to bring its impressive library of titles to the German online gambling market.
Per the terms of the deal, the Gauselmann Group will have access to iSoftBet’s entire portfolio of award-winning games. Additionally, the partnership will allow iSoftBet to have a more significant reach in the German online gambling market. This is important because of the newness of German online gambling regulations.
German players will soon be able to experience the best games that iSoftBet has to offer. This includes a number of big-time crowd pleasers, such as:
- Gold Digger
- Moriarty Megaways
- Majestic Gold Megaways
- The Fortune Pig
- Mighty Stallion Hold & Win
iSoftBet’s CCO Federica Faggiano commented on the deal, saying:
“We’ve made a commitment to partnering with leading operators in major emerging markets, and none are more well-known than Gauselmann Group and its Merkur Spiel brand. Our products have already been well received in Germany, and this is another important step for iSoftBet as we look to push our global presence.”
Another Impressive Step For iSoftBet’s Global Expansion Strategy
This deal with the Gauselmann Group marks another wise strategic move by iSoftBet. The company has been relentlessly pushing brand expansion through as many regulated markets as possible. Because of this, iSoftBet now has considerable reach throughout the global online gambling market.
With this most recent partnership, iSoftBet is now active in 21 major jurisdictions. As more countries pass online gambling regulations, iSoftBet is certain to continue to rise through the ranks. Additionally, iSoftBet has not slowed down its rigorous release schedule.
This means that the company is pushing an upward trajectory with full steam. They continue to dominate the market with innovative games and exciting new player features. iSoftBet is responsible for game mechanics like Hold & Win, Ultrabet, Megaboard and Megaways.
In addition to these popular features, iSoftBet has recently launched a brand new Jackpot Tool. This is a completely customizable solution for operators. Operators can leverage this new Jackpot Tool to enhance player engagement and boost retention rates.
Gauselmann Group’s Merkur Spiel brand is thrilled to add such a notable presence to its portfolio. Markus Ettlin, a top spokesman for Merkur Spiel, said in a statement:
“We are pleased to add top-quality online gaming content from iSoftBet to our growing slot games portfolio. iSoftBet offers a strong range of gaming titles and innovative game mechanics, which we know work well in Germany like Gold Digger, Majestic Megaways™ and Mighty Stallion Hold & Win. These will enhance the Merkur Spiel brand for our loyal players to enjoy.”
About the Gauselmann Group
The Gauselmann Group has been a leader in Germany’s leisure entertainment sector for over 60 years. The company was formed in 1957 by Paul Gauselmann. It is still proudly headquartered in Espelkamp, Germany. Additionally, the brand boasts an impressive team of over 14,000 passionate experts.
Their Merkur brand is synonymous with top-tier quality in the German entertainment industry. They create state-of-the-art upright gaming cabinets with a vast array of high-definition video slot titles to choose from.
In addition to providing excellent and exciting games, the Gauselmann Group also offers extensive consumer protections. They take responsible gaming and gambling risks very seriously. They even offer a free advice center online. Players can find support for problem gambling behaviors and prevention through this advice center.
The Gauselmann Group invests in Germany’s success and future as well. They sponsor amateur and professional sports clubs for adults and youth. Additionally, the Paul and Karin Gauselmann Foundation funds many youth sporting projects. Other regional sports clubs also receive regular support from the Gauselmann Group as well.
Most recently, the company has expanded to supporting e-sports via Merkur Masters. This tournament is intended to help develop new sporting integrity standards. It is also meant to create a more inclusive and sustainable e-sports market in Germany.