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Kindred Group has unveiled a new live dealer game. The game is branded around the American football team, the Pittsburgh Steelers. This is an exciting addition for Pennsylvania gambling fans.
Kindred Group Shows Off Pittsburgh Steelers Branded Live Casino Game
Stockholm-based iGaming operator Kindred Group has announced a brand new live dealer game. The title is branded around the popular American football team, the Pittsburgh Steelers. The Steelers are a major franchise of the National Football League, or NFL.
Kindred Group has just unveiled an exciting new live dealer blackjack experience that is branded around the popular American NFL team, the Pittsburgh Steelers.
This new live blackjack game is part of an ongoing partnership with the football team. Pennsylvania is one of the major up-and-coming online gambling markets in the United States. This makes the partnership and game release even more of a noteworthy event.
Kindred said in a press release that the blackjack title was developed exclusively by Evolution Gaming Group. It is a high-quality game that is also mobile-friendly, so fans can enjoy it anywhere they go. The game will be made available to players via Kindred Group’s locally licensed domain via Unibet.
Manuel Stan, Kindred’s Senior VP in the United States, has said:
“We are excited to expand our partnership with the Pittsburgh Steelers through the new live-dealer blackjack game. Our Pennsylvania customers are highly engaged with both our casino and sportsbook products and deserve a best-in-class experience. Through this game, we’re able to provide them with a new and interactive way to play with Unibet.”
Kindred Group Appeals to Pennsylvania Sports Fans and Gambling Fans Alike
Stan also noted that Unibet is the official sportsbook partner of the Pittsburgh Steelers. They have already begun holding huge tailgating parties for Steelers’ home games at Heinz Field. This is a great way to highlight their affiliation with the Steelers and attract new players. The Steelers have an enormous and loyal home fan base, so it’s wise for Kindred to leverage that.
These tailgate parties in the “Unibet Tailgate Zone” provide fans with unique, exclusive opportunities. For example, they can meet former players for photo ops and autographs. In addition, they can participate in the Steelers Mount Rushmore sweepstakes. This contest gives fans a chance to win autographed jerseys and free trips to Steelers Hall of Honor events.
The live dealer blackjack game features a fully immersive themed experience that refreshes the traditional blackjack game. Steelers fans can enjoy an updated color scheme and some fun fanservice while interacting with a live dealer in real-time.
This move by Kindred Group is an important one for ensuring they maintain a solid foothold in the Pennsylvania online gambling market. The United States is primed to open up its online gambling restrictions. Because of this, many major players in the industry are positioning themselves to grab a market share as soon as possible.
By partnering with the Steelers, Kindred has set itself up for ongoing success in U.S. markets. In addition to this, Kindred has made another NFL partnership. They announced a partnership with the Philadelphia Eagles when they launched the Eagles Online Slot in 2020.
About Kindred Group
Kindred Group is a monolith in the online casino industry. They are one of the world’s leading online gambling operators. Kindred currently serves more than 30 million customers across its many brands. They have a strong presence across Europe, Australia and the United States. Additionally, they are publicly traded on the NASDAQ Stockholm Large Cap.
Kindred is a member of the European Gaming and Betting Association. They are also a founding member of the International Betting Integrity Association or IBIA. All of their brands are eCOGRA certified as well. This is an important move because it shows how committed Kindred Group is to safe and responsible gambling.
The Kindred umbrella is home to a number of well-recognized brands such as:
- 32Red
- Bingo.com
- Casinohuone
- Kolokkopelit
- Unibet
- Maria Casino
Kindred Group is only one of a handful of online gambling businesses with a substantial presence in the United States. Currently, Kindred has local Unibet domains in Arizona, Virginia, Pennsylvania, Indiana, Iowa and New Jersey.
Manuel Stan also mentioned earlier this year that the partnership with the Steelers is more extensive than just enticing the Pennsylvania audience. He commented that he believed it would “strengthen [Kindred’s] connection to local fans and support future launches in neighboring states.”
This shows that Kindred’s expansion strategy throughout the United States is only just beginning.