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Microgaming has been included in the initial launch of the Buenos Aires launch of their regulated market. This includes both the city and the province, which are separate entities. However, this means they are getting an even stronger foothold in South America.
Buenos Aires Regulated Market Launch Includes Microgaming
The South American online gambling scene has been exploding in the past few years. We’ve seen more and more regulated markets open up than ever before. The most recent of these launches has been for both the city and province of Buenos Aires. While they are two separate entities from a legal perspective, they both launched their regulated online gambling markets earlier this month.
Additionally, both of these launches included Microgaming as a licensed games provider.
The launch in Buenos Aires is such a big deal because they’re one of the largest regions in South America to put forth their own regulatory frameworks. As a result, it’s prompting other areas on the continent to get their own frameworks together.
Microgaming isn’t the only company on the ground running at the opening of the market. However, they are one of the most prolific for a variety of reasons.
Initial Games Offering and Ongoing Work
Because of the massive portfolio and offering that Microgaming has available, their entire selection is not offered at launch. However, they are starting off with 49 games initially in both Buenos Aires markets. This does not include other titles available through their partnership programs.
What’s really cool to see about this initial offering is that they aren’t just sticking with newer titles. Instead, they’re looking at a mix of newer games as well as older classics. In particular, this includes some brands that are synonymous with Microgaming’s online slots work. For example, Break da Bank Again, Immortal Romance and Thunderstruck II are all available in this initial release.
More games are expected to be made available for players from Buenos Aires in the future. This includes all of their newest games and perhaps some other classics that get a debut in the city and province in the future.
Microgaming’s Strategy in Latin America and South America
Back in 2018, Microgaming first entered the regulated market in Colombia for their first launch in South America. Since then, they’ve been working through and getting in on the ground floor as often as possible. This shows that they clearly believe there is a lot of potential in the region, and we have to agree.
With this deal in Buenos Aires, Microgaming has set themselves up to be one of the most popular providers overall. This is because their deal isn’t just with one operator. Instead, they will have their games available at a variety of different operators there. This is a very smart strategy because it means that many players will see these games all over. Additionally, it can easily create a situation where all of the most popular regulated options there have Microgaming’s titles.
This is similar to their approach in other countries, provinces and regulated markets in general. They don’t just look to get their foot in the door. Instead, they clearly have an aggressive approach from the very beginning.
What to Expect Going Forward
There’s no doubt whatsoever that Microgaming is pushing in Argentina in particular with this move in Buenos Aires. Other provinces are starting to push through their own regulatory frameworks. As a result of this move, Microgaming is positioned to take over wherever they can in the country.
However, this approach isn’t limited to Argentina. They clearly have a lot planned for as much of South America and Latin America as they can get into. Due to this, we expect that tons more players will have access to their games than ever before.
Additionally, we expect them to start producing more games that cater to the region in particular. This will only benefit players from across the globe, however, as it forces more diversity in the themes, concepts and play styles used in their games.