Online casino games accounted for the bulk of online gambling revenue, standing at £2.92 billion, while online betting came in next at £2.07 billion. Third place in the rankings was online bingo, at £164.8 million.
Football was responsible for exactly half of the revenue generated by online betting, standing at £1.04 billion. £610 million put horse racing in second place, while a combination of miscellaneous other sports netted £259 million combined.
The Fall Of Offline Betting
£3.25 billion was the ultimate figure netted through offline betting outlets, marking a considerable £137.6 million loss – 22%. This is backed up by the gradual decrease in the number of operator licences, which fell by 10.6%.
In terms of actual brick and mortar betting shops, the end of March saw a total of 8557, which is 254 lower than the year previous. By September 2018, this had fallen even further to 8406 and the trend doesn’t seem to be stopping any time soon.
Why Is This Happening?
There are many reasons that online betting is growing in popularity as opposed to more traditional methods. One main reason is simply that it’s much more convenient.
With a browser on a phone, tablet, laptop, or desktop, consumers now have access to a wider range of betting options than they have ever had before. This widens the attraction of online betting to a broader spectrum of potential players.
That level of convenience means players don’t have to take time out of their day to go and find a betting shop. They can simply play a few games or make a bet on their phone while on their lunch break.
There will always be a hardcore contingent who prefer offline betting, however the market as a whole seems primed to continue shrinking next year.