ORYX Gaming Granted Entry to UK Gambling Market
ORYX Gaming has recently been granted a United Kingdom supplier license. This is a landmark occasion for the brand and its parent company, Bragg Gaming Group. The UK has one of the most extensive and most well-developed online gambling markets in the world. The supplier license was granted by the United Kingdom Gambling Commission or UKGC.
ORYX Gaming being awarded a UK supplier license is a hugely important step in Bragg Gaming Group’s long-term growth strategy.
Receiving this license means that ORYX Gaming can now provide content to a huge list of operators. Their content will now be available to some of the biggest and most renowned brands in the country. This is exciting news for both operators and UK gambling customers.
Chris Looney, Bragg Gaming Group’s Chief Commercial Officer, commented, “The UK online gambling market is unmatched in terms of size and maturity and the world’s leading operators all have a presence in the jurisdiction.”
Currently, only a single batch of ORYX Gaming’s top titles has been certified for the UK market. However, players will soon have access to all of ORYX’s casino games. However, this certified group of titles includes many in-house studio games as well as exclusive titles from Gamomat. These games are expected to hit operator partner sites before the end of this year.
Entering the United Kingdom is a Huge Leap For Bragg Gaming Group
A UK operator license represents more than just entry into the United Kingdom. For ORYX Gaming and Bragg Gaming Group, this is part of a much bigger plan. Bragg Gaming Group has been consistently pushing to expand its reach. The company has been rapidly growing and consistently stepping into new, regulated markets. Entry into such an enormous, mature market as the UK means that they are taking a big step in the right direction.
According to H2 Gambling Capital, the UK’s total addressable market for the 2021 casino sector is about $5.5 billion. This makes it the biggest regulated online gambling market in the world. In turn, this makes a UK supplier’s license a considerable get for Oryx Gaming.
Chris Looney commented on the growth potential behind obtaining a UK supplier license as well:
“Receiving a UK supplier license offers significant growth opportunities for Bragg as we bring first-class iGaming entertainment to UK players together with local operator partners. This license and our pending entry into the UK market before the end of the year will help to accelerate our international growth trajectory and offers another proof point of the success we continue to achieve with the execution of our global market expansion initiatives.”
On its current growth trajectory, Bragg Gaming Group expects its global market expansion initiatives to reap significant profits within the year. They expect the UK market to account for about a third of their overall revenues.
About ORYX Gaming and Bragg Gaming Group
Bragg Gaming Group Inc., is a global provider of gaming technology and content. Bragg also owns a number of leading B2B iGaming companies and turnkey solution providers. ORYX Gaming was acquired by Bragg Gaming Group in 2018 in order to build a next-generation gaming group.
Founded in 2010, ORYX provides turnkey solutions for online, retail, and mobile platform products. They have a broad and diverse portfolio of sportsbook, lottery and casino products. In addition, the ORYX portfolio boasts over 5,000 titles and a long list of clients within the online gambling industry. Their solutions help providers get up and running faster with certification, integration and configuration assistance built in.
Besides the UK, Oryx is licensed in all of the following jurisdictions:
- Schleswig Holstein
ORYX Gaming offers an enormous suite of online gambling products. They have a full range of casino content that spans more than 10,000 games from over 100 top-tier game providers. Additionally, they have a fully managed sportsbook and a diverse portfolio of lottery bets.
Beyond their extensive gaming content, they also offer complete platform, aggregation and data services. OryxHub delivers full-service product integration, content aggregation, player engagement tools and data services. The ORYX Gaming team is also equipped to handle marketing and operations for online casinos utilizing their products.