Oryx Gaming Grows With SkillOnNet Launch
Oryx Gaming is an internationally known iGaming brand. The company provides complete online gaming turnkey solutions for casino site operators. This company is also well-known in many regulated markets. However, the United Kingdom is new territory for the brand. They have recently expanded their presence further by collaborating with the popular SkillOnNet casino brand.
Oryx Gaming has wasted no time in establishing a solid presence in the United Kingdom by partnering with SkillOnNet.
The Bragg Gaming Group company has allowed SkillOnNet to distribute its content to its well-established customer base. This partnership is yet another stepping stone for Oryx Gaming’s successful expansion into the United Kingdom.
Oryx Gaming received its supplier license from the U.K. Gambling Commission in November 2021. Since then, the brand has hit the ground running. At their current pace, Oryx Gaming will rapidly become a competitive name in the U.K. online gambling market.
SkillOnNet will also have access to Oryx Gaming’s extensive library of in-house studio content. This includes exclusive titles from GAMOMAT and Peter & Sons. Additionally, SkillOnNet has license to distribute this content across all of its brands. Players from PlayOJO, PlayMillion Casino, Slingo, SpinGenie and Zebra Wins will all get to experience Oryx’s content.
In addition, the highly anticipated debut title from Atomic Slot Lab, Egyptian Magic, will be available to U.K. players via SkillOnNet’s platforms. Atomic Slot Lab is powered by Bragg Gaming Group and not yet publicly launched.
A Strategic Partnership For Both Oryx and SkillOnNet
Both companies stand to benefit considerably from this strategic and lucrative partnership. Oryx Gaming has extensive plans to continue with its United Kingdom expansion throughout the rest of 2022. The U.K. market still has plenty of room for growth and opportunities to take advantage of.
The total addressable market for the United Kingdom’s online casino sector in 2021 was about $5.5 billion. This is an impressive number provided by H2 Gambling Capital. It shows that Oryx Gaming has plenty of opportunity to thrive in such a huge, competitive space.
In addition to the United Kingdom, SkillOnNet has a considerable presence in several other European markets. This includes Sweden, Denmark, Portugal, Malta, Spain and Germany. Such a major partnership has the potential for great content deals in the future.
Bragg Gaming Group has high hopes for its 2022 growth. Oryx Gaming’s entry to the United Kingdom plays a huge role in their growth projections. Bragg Gaming Group expects to see its total addressable market share to increase 600 percent in 2022. This would put the company’s TAM at more than $18 billion. The partnership with SkillOnNet and their United Kingdom expansion is expected to account for about one-third of this growth.
SkillOnNet’s Jani Kontturi, Head of Games, said:
“We are always looking for exciting new content to add to our offering and Oryx brings a diverse mix of unique and entertaining games that we are confident will resonate with our players in the U.K.”
About Oryx Gaming and Bragg Gaming Group
Bragg Gaming Group is wasting no time in cornering the U.K. market. Bragg’s chief commercial officer, Chris Looney, commented on their future:
“We have hit the ground running in the UK and are thrilled to have partnered with a number of leading operators so swiftly after receiving our UK license. This agreement with SkillOnNet for the distribution of our content across their many brands is testimony to the player appeal of our content in the UK, which we expect will allow us to continuously grow our share.”
Bragg Gaming Group specializes in identifying online gaming opportunities. The company focuses on both B2B and B2C aspects of the online gambling sector. This is why Oryx Gaming is such a successful name across so many popular regulated markets.
Oryx Gaming was founded in 2010. The Bragg Gaming Group acquired Oryx in 2018. The brand provides proprietary and third-party lottery, casino and sportsbook products to operators. However, its platform also offers turnkey solutions for online, retail and mobile spaces.
In addition, Oryx Gaming boasts a content library of more than 5,000 titles. Clients can quickly and easily access this extensive and diverse portfolio with seamless integration services.
Additionally, Oryx Gaming is licensed to provide its services in all of the following jurisdictions:
- Schleswig Holstein
- United Kingdom