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In a move that shows they’re serious about keeping their platform as large as possible, Pariplay has added on Caleta Gaming to their Ignite platform partner list. This will benefit both companies tremendously while expanding on Pariplay’s overall business strategy.
Caleta Gaming Added to Ignite Platform by Pariplay
The nature of the online casino industry right now is pretty straightforward from a business standpoint. Software developers are trying to get their games in front of as many players and as many markets as possible. Simultaneously, aggregator platforms are trying to make deals with these developers to expand their own portfolios.
A new deal along these lines between Pariplay and Caleta Gaming satisfies both sides of this equation.
The business side of the online gambling world is all about these types of pairings right now. It’s largely a result of the disjointed regulatory situation where each country, province or region has their own rules, regulations, policies and guidelines that have to be followed. As such, getting a foothold in each individual jurisdiction isn’t necessarily a straightforward process.
However, with the developer/aggregator model, business deals like this one help both sides achieve their goals. Among those goals are situations involving getting games in front of players in more markets.
Pariplay’s Ignite Platform Takeover
To understand the importance of this agreement, we have to look at Ignite taking over the game. They are one of the top aggregator platforms in the world for a few different reasons. First, they support a wide range of programming languages, which allows them a few unique advantages. Additionally, their platform was built from the ground up to keep development speeds and costs low for software partners.
As such, it’s not surprising that plenty of companies like Caleta Gaming have been trying to become partners with them. It turns into a major win-win situation since both sides benefit quite a bit.
For Pariplay and their Ignite platform in particular, a lot of this is about combining quality and quantity. Conventional wisdom says that you have to pick one or the other exclusively. However, Pariplay has bucked this trend with an incremental approach. Selective deals like this one with top-notch software developers has been the key to their platform’s success in this regard.
Caleta Gaming Expanding Into More Markets
As we eluded to above, the main advantage for Caleta Gaming comes down to the jurisdiction issue. While they make particularly high-quality games, they are a relatively small company compared to many others. As a result, it’s difficult for them to compete for limited licenses in a variety of regions.
When they made this deal with Pariplay to put titles on the Ignite platform, it sidesteps this entire issue. They essentially piggyback off of Pariplay’s licenses to get their games in front of players in all of these new locations. Additionally, it puts them in a position to look more attractive for other similar deals in the future. This has the effect of accelerating their growth in a way that’s difficult to achieve alone.
Something that players often miss with deals like these is what happens in the future. Not only does Pariplay get great content that Caleta has already made, but they get future titles as well. In this way, it’s an investment into the aggregation platform itself that pays off in the future.
Players Around the World Getting a Better Game Selection
The thing that’s the best about this type of deal is how much it helps out the players. This is both in the present and in the future. In the present, it means more games in front of people who already play on the Ignite platform. That part is pretty easy to understand.
However, it also helps in the future, and not just for additional game releases. It helps to raise the standards of what’s expected in terms of game selection and quality. As such, this causes a type of competitive pressure that’s applied to other platforms and casinos. It raises up the level of experience that players are given over the long run as a result.