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Aspire Global’s Pariplay brand has just announced a major deal with Golden Nugget. Pariplay’s award-winning Fusion aggregation platform will go live with the famous U.S. operator. The deal will span across multiple states once regulatory approvals are in place.
Pariplay to Partner With U.S. Casino Operator Golden Nugget
Pariplay has recently announced that the company has finalized a deal with the famous Golden Nugget casino brand. The U.S. casino has an online gambling branch called Golden Nugget Online Gaming Inc.
Aspire Global brand Pariplay will be rolling out its award-winning Fusion aggregation platform with U.S. operator Golden Nugget across New Jersey, West Virginia and Michigan this year.
Golden Nugget is one of the oldest and most renowned casinos in the United States. The brand has been at the top of the gambling industry for decades. In addition, they have an excellent corner on the U.S. online gambling market. This means that any online casino brands that enter into partnerships with Golden Nugget are given an enormous advantage.
Landing such a massive deal is a significant opportunity for Pariplay. The United States is an extremely hot emerging market right now. Major operators are eager to get any possible foothold in the states that have opened regulated markets.
According to the terms of this new deal between the brands, the Fusion platform is poised to go live across multiple states. Pariplay’s aggregation software solution will be accessible to West Virginia, New Jersey, and Michigan players. This software is expected to roll out during the first quarter of 2022.
The platform will be integrated into Golden Nugget Online Gaming’s existing online casino operations. This means players will have access to an entire library of new content.
Pariplay Continues to Make Comprehensive Deals in the American Market
This huge deal with Golden Nugget is a significant step for Pariplay. However, the brand has been making consistent moves throughout the U.S. for several months. This is a major opportunity, but it is also just one more stepping stone for the Aspire Global brand.
Pariplay has recently been awarded a provisional license to operate in Michigan’s online gambling market. The brand is already live in New Jersey and West Virginia. Additionally, Pariplay has continued to make other important deals throughout North America as a whole over the past year.
All major online gambling brands are hoping to enter the U.S. as quickly as possible to gain a sizable share of the new state markets. Currently, Pariplay has quite an advantage in this arena. Since its initial entry, the company has experienced impressive growth throughout the American market.
Warren Steven, Golden Nugget Online Gaming VP of Product and Operations, commented on the partnership:
“Pariplay is a seasoned content provider with a long history of developing innovative and high-performing games for the iGaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patrons.”
Aspire Global CEO Tsachi Maimon also remarked on this exciting new deal with Golden Nugget:
“Pariplay enjoyed a strong 2021, signing major partnerships in the US, Colombia and Greece in recent months. Golden Nugget Online Gaming is a major brand in the US, with an impressive reach that will be strengthened following its acquisition by DraftKings.”
About Aspire Global’s Pariplay
Pariplay has been part of the Aspire Global umbrella since 2019. Before the acquisition, the brand had already made a name for itself in the online casino industry. Pariplay has been a staple of the online gaming market since 2010.
Pariplay is known as the top iGaming aggregator in the industry. Its award-winning Fusion platform has completely revolutionized the online gaming industry. Currently, the Fusion platform offers operators a staggering library of over 12,000 titles.
In addition to partnering with developers, Pariplay also has its own in-house games development studio. The studio regularly produces unique, high-quality video slot titles for players to enjoy.
Pariplay is active in more than 15 regulated markets. Additionally, the company boasts over 100 live integrations. The company prides itself on offering global solutions that can be customized for operators in any regulated market with ease.
The Pariplay team is diverse and spread around the world. Such a dynamic workforce allows the brand to continuously provide innovative and unique solutions for the industry. The brand partners with other industry giants such as Microgaming, NetEnt, Amatic Solutions, 888 and GVC Holdings.
Pariplay’s primary focus as a brand is constantly seeking new ways to add value for its clients through bespoke solutions and products.