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Playson just announced a new deal with the Italian arm of bet365. This is a major content distribution agreement that will benefit both brands. Additionally, Italian customers will soon have access to Playson content via bet365’s platform.
Playson and bet365 Reach New Content Distribution Deal
Award-winning casino software developer Playson has recently outlined plans to partner with bet365. The Italy-based online casino operator and Playson have reached a mutually beneficial agreement. This new deal will see Playson content distributed on the bet365 platform.
In a recently announced partnership deal, Playson has agreed to give online casino bet365 full access to its entire portfolio of content.
This opportunity for bet365 to supplement its existing catalog of titles is a major boon to the brand. Additionally, such high-quality content will substantially strengthen bet365’s current offerings.
Italian customers will have the ability to play all of Playson’s top hits via the bet365 platform. However, this includes massively popular games such as:
- Legend of Cleopatra Megaways
- Rise of Egypt Deluxe
- Wolf Power: Hold and Win
- Joker’s Coins Hold and Win
- The Fruit Megaways
This deal is important for both Playson and bet365. Playson has been continually proving itself as a leading supplier of innovative and high-quality casino games. This recent deal shows just how far the brand has come. Additionally, it demonstrates that Playson has what it takes to succeed in the Italian market.
Playson already has a substantial following in Italy. However, when paired with the immense popularity of bet365, the brand will have an even stronger presence.
What Playson Brings to the Table
Playson is a dynamic and innovative casino games and software development company. The brand was founded in 2014. Since its inception, Playson has remained dedicated to growing and gaining a reputation for disrupting the industry. They are a stable in this industry, and they won’t be going away anytime soon.
The brand has cultivated a portfolio with broad appeal and top-tier quality. In addition, Playson offers a wide range of different casino games for players. This helps the company appeal to a broader demographic across regulated markets.
This partnership with bet365 is yet another step on the path of growth and expansion that Playson has been walking for many years. Blanka Homor, sales director for Playson, commented:
“We are thrilled to partner with bet365, an established industry-leader that needs no introduction. Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”
In addition to this partnership, Playson has also rolled out exciting new software upgrades. Recently, the company overhauled its existing user interface. The updated UI is now optimized for single-handed portrait mode gameplay. This is a big improvement for mobile-focused players because it allows a more streamlined experience.
As of now, Playson has created a library of over 85 omnichannel titles. The company takes safe and fair gambling very seriously. This means that all of their games are independently tested and certified for all major markets across Europe.
Their outstanding portfolio, combined with superb technical assistance, has made Playson a leading name in the industry.
bet365 Continues to Be a Top Name in the Industry
bet365 is an online gambling platform that has been operating since 2001. The company has a long history of working with major games suppliers. This includes names like NetEnt and Playtech, among others.
Bet365 is licensed by the United Kingdom Gambling Commission (UKGC). The casino can be accessed in nearly all major regulated markets. In addition, bet365 supports over a dozen languages and more than two dozen major currencies. This means that players should have no trouble depositing or withdrawing funds.
Bet365 is also an award-winning operator with a stellar reputation. The brand has won Operator of the Year awards from the eGaming Review Operator Awards. This accolade is one of the many reasons bet365 is one of the top casinos in the industry.
In addition to an impressive catalog of games and acknowledgments, bet365 also offers players plenty of bonus opportunities. The casino is well-known for its rotating bonuses and promotional deals. The company also has a number of unique slot games created exclusively to be enjoyed by bet365 customers.
Some of the most popular titles that bet365 offers include:
- Mistress of Egypt
- Book of Claddagh
- Wild Turkey
- Mariachi de los Muertos
- Ozzy Ozbourne
- Infinity Synth
- Festival Farm
- Spin O’Reely
- Finn’s Golden Tavern
The casino also offers its players a huge variety of sports betting, table games and live dealer options as well. This includes exciting variants like Quantum Roulette, French roulette and Blackjack Surrender.