Playson will now allow Mozzart Bet to furnish its thousands of users with access to popular slots like Solar Temple, Solar Queen, God of Wild Sea, and the Funky Fruits series of games.
In addition to this, Mozzart Bet will also be able to make use of Playson’s cache of “integration free engagement tools”, such as extra spins, seamless play, jackpots and tournaments with unique mechanics.
Each of these tools has been proven to improve player retention, which is something Mozzart’s marketing team has been interested in for a while.
In an official press release, Playson’s Chief Executive Officer Alex Ivshin commented that he was “delighted” that the deal had “come to fruition”, and that both companies had “been working very hard” to create such a mutually beneficial relationship.
Continuing on the theme, Ivshin remarked that global expansion had always been a “major focal point” for the Playson team, and its integration with Mozzart Bet is likely to kickstart a renewed period of successful activity.
Mozzart Bet is currently the largest online betting company in Southeast Europe, and holds licences in Serbia, Bosnia, Romania, Macedonia and Malta.
Playson’s new partnership with the brand will undoubtedly help to enhance its presence across the Balkans, as it continues to build on recent rapid growth.
A Fantastic Addition
Nemanja Savkovic, who is Mozzart Bet’s Chief Operating Officer, took to social media to add that Playson’s video slots would be a “fantastic addition” to the firm’s existing content offer, and added that his company was “thrilled” to have the development team on board.
Savkovic then went on to point out that Playson has a “well-deserved reputation” for supplying first-class content.
Playson currently delivers content to over 15 regulated jurisdictions. Its portfolio is made up nearly 70 multi-channel casino games, which have been certified and tested in all major European territories, including the UK, Malta, Romana, Spain, Italy and Sweden.