Digital entertainment supplier Playson has announced a new partnership. The brand will be granting Balkan Bet access to its content library. The operator will soon be launching a collection of popular Playson titles for its customers.
Playson Expands European Presence With Balkan Bet Partnership
World-famous digital content supplier Playson will soon be reaching new markets. The brand has just announced a new deal with the popular Serbian operator Balkan Bet.
iGaming content provider Playson has recently entered into an exciting and lucrative new partnership with the popular online casino operator Balkan Bet.
This partnership agreement will see Playson content available to a broader Serbian audience than ever before. Balkan Bet will be showcasing a carefully curated selection of some of Playson’s top titles. This selection of online slots and table games will be an exciting new addition to the casino’s library of titles.
Per the terms of the deal, Serbian players will get to experience many of Playson’s newest, most popular releases. This includes titles like Cash Blast and Reel of Fortune. This is a wise choice by Balkan Bet because these titles have proven integral to other operators’ retention strategies.
Both Playson and Balkan Bet are confident that the Serbian online gaming market will be thrilled with these latest additions. Balkan Bet is highly respected in the Serbian market.
Dejan Tasic, Head of Casino for Balkan Bet, remarked on the deal:
“Playson is a dynamic game developer with a track record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider. Our offering is of a peerless quality, and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”
Balkan Bet and Playson Look Forward to Expansion Together
Both brands are already looking toward the future. This deal is highly beneficial to both sides. Additionally, it has the potential to offer even more value in the future.
For Balkan Bet, the introduction of so many viral video slot titles means more interest and greater player engagement. This is especially true with the addition of top-rated, cutting-edge titles like:
- Lion Gems: Hold and Win
- Burning Fortunator
- Wolf Power Megaways
In addition, Balkan Bet will have access to the full suite of engagement and retention tools that Playson offers. This is a huge step in helping the operator grow its presence in the market.
For Playson, this deal is equally important. The brand has recently announced a total overhaul of its identity. As part of this new rebranding, Playson is committed to bringing its software to new global markets.
To this end, both brands are looking forward to finding new ways to grow their respective market presence as a team.
Blanka Homor, Playson’s director of sales, commented:
“We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion. We look forward to working alongside a company that shares our ambitious outlook. Balkan Bet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”
About Balkan Bet
Balkan Bet was founded in 2000. The brand has been delivering a top-tier gambling experience to Serbian players for over two decades. Currently, the company has more than 65 branches throughout Serbia. Its online presence was established more recently in 2016 with the help of business partner NSoft.
Balkan Bet offers a comprehensive sportsbook in addition to its online casino portfolio. The operator boasts more than 14,000 odds for over 500 events daily. Additionally, customers can enjoy virtual games, video slots, live casino and classic table games.
About Playson
Playson is a well-known name in the iGaming industry. The company has been one of the top suppliers in the sector for many years.
Currently, Playson operates in nearly two dozen regulated jurisdictions. In addition, the entire Playson portfolio is tested and certified for all major European markets. This includes major jurisdictions like Malta, Spain, Italy and the United Kingdom.
Playson is known for its impressive entertainment portfolio. However, the company also has an impressive, comprehensive software solution for operators and aggregators. This makes the brand more competitive in the online casino space.
The supplier offers full back-end support in addition to consistently rolling out fresh new content for players to enjoy. Some of the brand’s most popular new video slot releases include:
- Eagel Power Hold and Win
- Solar Queen Megaways
- Royal Coins Hold and Win
- Burning Wins x2
- Book of Gold 2: Double Hit