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Playson has been working hard to expand in key markets, and we see that once again with a new deal in Italy. This deal is with the operator Sisal, one of the largest in the country. The deal will offer over 75 games, including many of Playson’s most popular online slots.
Sisal and Playson Ink Deal for Italian Distribution
Getting distribution in different regulated markets is one of the main things casino software companies aim for these days. Playson takes this a step even further. They do this by working to strengthen their positions in markets they’re already in.
That is the essence of the significance of the new deal they’ve made.
This deal is with operator Sisal, one of the largest in Italy. The idea is that they will offer a lot of their games, but not all, for this operator to use at their sites. It’s a pretty big deal even though it’s not their first time releasing games to the Italian market. That’s because it’s a major step in the direction of the expansion they have been working toward. This plan is working out over the long run, and it’s really interesting to see how it all unfolds.
Which Games Are Being Made Available
If you’re an Italian fan of online slots, we know what your first question will be. You’ll want to know which games are going to be included in this deal. The exact list isn’t available in a complete form at this time. However, we do know that more than 75 online slots will be made available. This is going to include some of their major titles like Legend of Cleopatra Megaways, Solar Queen, the Funky Fruits series and more.
In essence, it’s going to include a majority of their most popular titles. This is probably weighted a little toward more recent releases, which makes sense. All of these titles are being made available through Playson’s GAN aggregator. This platform makes it a lot easier for new games to be added in deals like this one. That helps to speed up distribution, and it also makes Playson’s software more attractive to casinos and operators.
What Sisal Gets Out of This Deal
Sisal is one of the biggest operators for online gambling in all of Italy. Getting a deal with them is a serious thing, and they wouldn’t take it unless they believed they were getting something important with it.
The thing to understand is that their whole business model is about offering tremendously high-quality content to players. The games being included as a part of this deal are of a particularly high level of quality as well. That means that the whole thing fits perfectly into their business plan and what works for them.
As a result, the agreement between Playson and Sisal was really a perfect fit. It’s hard to imagine many companies having a better fit for a partnership than these two. That’s because each of them offer exactly what the other is looking for.
The Players Getting the Ultimate Advantage
When it comes down to it, it’s really the players who get the most out of deals like this. That’s because they are given increased access to top-level content. This is exactly what players want, and making it easier for them to find it is a big win.
We really like when deals like this have an obvious upside for every party involved. For the players, it’s clear that this is an improvement in the Italian market. With Playson, they’re getting their games in front of even more players. They’re also strengthening their foothold in the regulated Italian market. Finally, with Sisal, they are getting some really great games that will bring in even more players.
Everyone is essentially getting what they want out of this deal. That’s the best kind of deal to have, so we’re obviously all for it.