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Casino software developer Playson has signed an agreement with Sellatuparley. The popular Venezuelan casino will offer the entire Playson portfolio. This expansion furthers Playson’s Latin American reach.
Playson Signs Content Agreement With Sellatuparley
Sellatuparley, Venezuela’s top casino operator, has reached an agreement with games developer Playson. This deal is a boon to both companies. However, for Playson, this deal is one more step toward a stronger Latin America presence. Sellatuparley is a leading casino in Latin America. This means adding Playson’s content to their sites strengthens their overall offerings.
Playson has long been known for its unique slots titles. Additionally, the company’s video slots are frequently praised, and many are consistent fan favorites. This agreement with Sellatuparley will allow more Latin American players to experience the fun and unique Playson content.
Playson has been steadily pushing into Latin American markets recently. Over the past several months, they have signed similar agreements with other casinos. However, every deal has been with a major operator that has a significant player base. Regulated Latin American markets are not fully saturated yet, so Playson is taking advantage of this.
Online gambling is a rapidly growing market in Latin America. This means that it is likely that there will be an influx of content agreements in the coming months.
A Strong and Successful Pairing
In preparation for this expansion, Playson has also upgraded its UI. The enhanced user interface allows for portrait mode play on mobile devices. Additionally, this allows them to appeal to more Latin American players who prefer mobile gaming.
When asked about the deal, Playson’s sales director Blanka Homor said, “We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months.”
She noted that Playson’s catalog of games is ideal for the market. Additionally, Playson believes that their “unique catalog of titles” will “prove popular with local players.”
Sellatuparley believes that this is also the case. Heidegger Moncada, a Sellatuparley manager, had many positive comments. He said that “Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond.”
He continued by saying that integrating its content is an important strategic move for Sellatuparley. Additionally, integrating fresh, exciting content is vital for Sellatuparley’s continued success.
Moncada noted that “such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”
About Playson
Playson is a popular online gaming and software developer. They are well-established in European markets. Additionally, Playson has offices in Malta, Russia, Belarus and Ukraine. Their primary focus is on providing online slots. They do also offer table games like blackjack and roulette.
Despite the number of online slots developers, Playson has managed to build a reputation. They are known for unique games that have fresh, exciting graphics and presentations. Many of their slots are immersive, engaging experiences. This keeps players interested and excited for Playson games.
Playson has several titles that are smash hits with players, including:
- Buffalo Power Megaways
- Wolf Power Hold and Win
- Hand of Gold
- Solar King
- Legend of Cleopatra Megaways
- Zeus: Thunder Reels
All of their slots have crisp, beautiful 3D graphics, excellent soundtracks and interesting themes. They partner with many other big names in the industry to ensure top quality. Playson offers custom-built solutions for its partners. They can develop partner-specific titles in-house to boost brand awareness and prestige.
Playson is also committed to quality and fairness in gaming. They are licensed by the UK Gambling Commission, Malta Gaming Authority and the Oficiul National Pentru Jocuri de Noroc. Additionally, they also independent games testing. Playson is accredited by leading testing lab QUINEL. Their games are tested for security, fairness and technical compliance.
The Future of Latin America’s Online Gambling Industry
Latin America has been experiencing a major surge in regulated online gambling opportunities. However, only a handful of countries have gambling regulations in place so far. However, these markets are already growing rapidly.
So far, Latin America is a largely untapped market. Currently, operators and software developers are jumping to get a share of the action as early as possible. Additionally, those who can gain early footholds have the best chance of successful expansion. Countries like Brazil, Mexico and Bolivia are set to reform their iGaming regulations. When this happens, brands like Playson are already positioned to expand quickly.