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Casino software company Playson has recently entered the Swiss market. However, Playson has secured two different deals in Switzerland. The company will begin integrating its software with Swiss operators in the coming weeks.
Playson Enters Switzerland’s Online Casino Market
Playson is slated to finally enter the Swiss online gambling market later this year. The company has made deals with two prominent Swiss operators. Each of these deals will see Playson content distributed across Switzerland’s regulated market. This is an exciting new expansion for Playson. These two content deals will mark Playson’s debut entry into Switzerland.
After completing the necessary audits and securing licensing, Playson will debut its award-winning online gambling content to Switzerland’s regulated market in the coming weeks.
Playson has successfully completed the rigorous ISO audit required by the Swiss regulatory body. However, this means that the company will be able to start the content integration process as soon as possible. Playson has already secured two major deals in Switzerland. These deals with popular operators will allow Playson to get an excellent head start on distribution.
Expanding into Switzerland is an exciting move for Playson so early in the year. Additionally, Blanka Homor, Playson Sales Director, commented on this new direction for the company:
“We are excited to be launching our games in the Swiss market. Entering Switzerland is an important milestone in our strategy to supply to all European regulated markets. We have partnered with leading brands who have extensive knowledge of this market, which will help enhance our position in this new region.”
The company has extensive plans for continued expansion and solidifying its presence in the region as well.
Playson Takes Another Strategic Step Toward European Expansion Plans
Entering Switzerland’s regulated market is a wise strategic move for Playson. Swiss players will now have access to roughly two dozen of Playson’s most popular video slot titles. Swiss operators will have all of Playson’s biggest hits, including:
- Book of Gold: Multichance
- Buffalo Power: Hold and Win
- Burning Wins
In addition, the company will continue to roll out the remainder of its portfolio after the initial integration is complete. This means that players will have access to an exciting infusion of new content for weeks and months to come.
Another bonus for both players and operators is access to Playson’s extensive suite of promotional tools. Operators will be able to leverage crowd favorites like the Cash Blast tool to enhance the player experience. The Cash Blast tool shares random cash prize rewards across special Playson promotions. This is why it’s such a big hit with players. Additionally, operators love that it boost player engagement and customer retention.
Playson has been following a relentless expansion strategy throughout 2021 and into 2022. The company has made a massive deal with popular bookmaker William Hill. Additionally, this deal will give Playson greater access to Italian players. Their Italian expansion has increased substantially over the past year. This move into Switzerland comes as no surprise to anyone who has been following Playson’s growth over the years.
About Playson
Playson is a leading developer of online casino game content. Their innovative games and top-tier promotional tools can be found in over 18 regulated jurisdictions. Additionally, the company boasts an impressive library of more than 85 omnichannel casino games.
Playson games are tested and certified for every major European regulated market. This includes Italy, Malta, Sweden, Spain, Romania and the United Kingdom. The company’s reach is consistently growing as its offerings evolve over time.
The brand has deals with some of the biggest online gambling operators and aggregators in the industry. Playson’s success stems from a number of factors that make its games unique and exciting. The company prides itself on incorporating high-level math and mechanics into its games development. Additionally, they frequently offer engaging and lucrative promotional deals across all platforms.
Playson also cares about the operator experience as well. However, they offer 24/7 technical support in addition to a host of simple and effective tools for operators to easily enhance player experience. The company’s comprehensive turnkey solution is intentionally made to be a strong foundation for ambitious operators.
All of the games in Playson’s extensive portfolio are packed with potential for excitement and big paydays. Additionally, they incorporate features like free spins, huge jackpots and tournaments alongside proprietary game mechanics like Reel of Fortune.
Some of Playson’s most popular video slot titles include games such as:
- Wolf Power Megaways
- Solar Queen Megaways
- Spirit of Egypt: Hold and Win
- 5 Fortunator
- Book of Gold 2: Double Hit
Additionally, these titles are included as a part of this deal as well.