Playson Inks Deal With King Deportes in Latin American Expansion

Playson Inks Deal With King Deportes in Latin American Expansion ( Click to Enlarge )

Playson has made a major expansion deal in Latin America. This deal is with King Deportes, an operator that provides games all over the area. With this deal, Playson gets a foothold in a part of the world where emerging markets are starting to be very competitive.

Playson Games to Be Distributed With King Deportes

Latin America and South America are two regions where online gambling is seeing major levels of expansion. The whole idea is that we’re starting to see major companies try to get a foothold in these regions to varying degrees of success. Along these lines, Playson has made a major move in that direction with a new deal.

This new deal has their games being distributed by operator King Deportes.

Deals like this one do not happen super often. As a result, it’s getting a lot of attention. Moreover, it shows that Playson is taking this part of the world extremely seriously. They aren’t the only software company doing so, but they are the ones that made this deal.

It’s also worth noting that it’s not the only deal they have made in the region. They are clearly very serious about bringing players from this part of the world as many of their games as possible, and it’s unlikely that this will be the last deal they make in this area of the globe.

What’s Included in This Deal

There are two aspects of this deal that are really important. The first is what Playson is bringing in terms of game selection. The second is what King Deportes is doing to get their games in front of new players.

On Play son’s end of things, this will include tons of the titles already in their portfolio. On top of that, it will include all of their new releases as well. Games that fall under this deal include Solar Temple, Legend of Cleopatra Megaways and Golden Hand as well as many others. This is obviously going to be a big asset to King Deportes. Additionally, players are going to love the injection of high-level titles into their available selection.

For King Deportes, they operate all over Latin America. This means that tons of players in various countries are going to see Playson’s games because of this deal. It’s clearly a win-win situation for each of these companies, but they aren’t the only ones who win.

What Players Get Out of This

When it comes to what the players get out of this, there are multiple levels of benefits. The first and most obvious is that they get access to some awesome games. Playson’s portfolio is full of top-tier games that are up there with the best in the industry. The level of enjoyment that these slots bring to fans cannot be understated.

However, that’s not all that they get. When a company of this caliber makes a big statement about entering a market, there are additional affects. For example, this could signal to other top-tier software companies that they might want to make the same deal. As a result, this could potentially bring other big names to the region. Once again, players would benefit by having even more games from even more providers. The increased competition always provides an upward pressure. Subsequently, this pressure is always to the benefit of those playing the games.

What Comes Next

We expect to continue seeing Playson push in the Latin American and South American markets. Moreover, we expect to also see more companies enter the space and compete. This is much along the lines of what we laid out above.

The companies that choose not to do this will miss out on some pretty serious markets. As a result, we don’t think many (if any) of the big names will make that choice. What this spells out is a very bright future for online casino play in this part of the world.

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