Playson Makes Big Move in Africa With Kiron Redistribution Deal

Playson Makes Big Move in Africa With Kiron Redistribution Deal ( Click to Enlarge )

Playson has seen itself take a massive leap forward on the African continent. A new redistribution deal with Kiron Interactive will put their titles in front of tons of new players in a few dozen African countries, which expands on the work they have already done there.

African Reach Expands for Playson With Kiron Interactive Agreement

Distribution and redistribution deals are a really important part of the overall landscape for online gambling. However, some of these agreements are on a lot bigger scale than others. That’s the case with the newest from Playson, one of the top online slot developers in the industry.

Their latest deal offers redistribution of their portfolio through Kiron Interactive, one of the biggest platform providers in all of Africa.

The size of this deal and the scope of how many players and operators will be involved is incredible. Additionally, we are not exaggerating when we say it’s by far the largest agreement of this type that we have ever seen. Massive is really the only word that we can think of that covers it, and even that seems somehow lacking.

In any case, this is of particular interest for players because it shows how competition is heating up all over. Even if you aren’t directly affected by these new distribution channels, you’ll be affected indirectly.

Understanding the Scope of This Arrangement

Here’s how this new redistribution agreement works. Kiron Interactive will be redistributing Playson’s huge portfolio of online slots to their operators. However, what you need to understand is that this includes top-tier operators in major regulated markets. Kiron is active in more than 30 different African countries. The increase in reach that Playson is getting from this is hard to convey in words because we don’t frequently see business moves of this magnitude happen all at once in the online casino industry.

Playson has been looking at Africa for substantial growth for a while now. It’s not their first time getting their games in front of players in a variety of ways on the continent. With that said, this agreement obviously changes the nature of their foothold there. Additionally, it means tons of players will be able to get in on the action with games they couldn’t before.

The Position of Kiron Interactive

Something that’s interesting to note is that Kiron doesn’t actually focus that much on slots or other casino games. Instead, they tend to focus on other sectors like sports betting. However, with this agreement with Playson, they are opening themselves up like never before. This will allow them to offer players something cool and different that they haven’t previously. Additionally, it comes in the form of awesome titles from one of the most elite online slot developers on the web.

Kiron Interactive has had a strong hold on this particular area of the industry for quite a while. They have great reputations in many regulated jurisdictions. By adding these games to the mix and going for top-tier slots right out of the gate, they’re expanding in a way that will clearly be to their benefit.

Once Again, Players Win the Most

Our favorite part of this whole thing is how much the players are ultimately the biggest winners. They’re getting access to tons of new content coming in at a high level. Additionally, this opens the door for other high-quality software providers to come in and do business with Kiron in a similar way. Ultimately, the end result could very easily be smoothing the path to more casino play for many people.

That type of thing isn’t something that we get to see that much anymore. Africa is really one of the last places where these roads are being initially paved, so to speak. However, Playson is leading the way, and we can’t think of a better software provider to do it. Their games and reputation clearly speak for themselves.

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