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Leading content provider Pragmatic Play has reached an agreement with Enlabs. Enlabs is a well-known provider of gaming services in Latvia and beyond. Additionally, this deal makes Pragmatic Play the first to showcase live dealer games to Latvian players.
Pragmatic Play Rolls Out Live Casino Games in Latvia With Upcoming Enlabs Deal
Pragmatic Play has long been a staple of the online casino industry. The company is well-known for its impressive portfolio of slots and table games. Additionally, they have recently developed a live dealer platform. Despite only being around for a couple of years, their live casino action has sparked a lot of interest in gambling markets.
The deal between Pragmatic Play and Enlabs will see live casino games introduced to Latvian players for the first time.
In this partnership agreement, Pragmatic Play’s live casino suite will be offered to all Enlabs brands, including Optibet. Enlabs is part of the larger company Entain. However, Entain is a global group that provides sports betting, gaming and interactive entertainment.
Per this deal, all of Enlabs’ brands will have access to Pragmatic Play’s entire suite of live casino products. This includes ONE blackjack, Mega Roulette and Dragon Tiger, which is a special, two-card version of Baccarat.
Marko Ilic, Pragmatic Play’s Vice President of Belgrade Operations, said, “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner. Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued Live Casino products, and we expect them to go down a treat with its customers.”
Enlabs Deal Paves the Way For Pragmatic Play’s Hugely Successful Live Casino Expansion
It’s important to note that Pragmatic Play has only developed its current live dealer offerings over the past two years. It is noteworthy that they have already made so much progress in reaching so many markets with it. Additionally, this is the first time that an operator has introduced its live casino products to the Latvian market. Latvian customers are thrilled with this turn of events.
To this point, Enlabs’ CPO Chris Davis said, “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers, and these products will be an asset in our portfolio.”
This new agreement with Enlabs is yet another feather in Pragmatic Play’s proverbial cap. Since its introduction, their live dealer suite has only gained in popularity. It has consistently moved from strength to strength over the past two years. Pragmatic has seen it rolled out with a number of big-name operators across Europe. In addition, the live casino software has also been wildly successful in prominent Latin American markets as well.
Such a consistently flourishing product is a boon to Pragmatic Play’s long-term expansion strategy. This is especially true for rapidly growing markets such as Latin America and the Baltic regions. Being the first to gain a solid foothold on Latvia’s live dealer market cements them into place in the Nordic and Baltic regions.
About Pragmatic Play’s Live Casino Product Offerings
Pragmatic Play has long been one of the top names in the online gambling industry. They are well-known for producing high-quality video slots, innovative bonus features and beautifully rendered table games. However, they are also consistently pushing to grow and expand in an industry that is quite saturated.
This is where the Pragmatic Play Live Casino suite comes in. This rollout marks a new step toward a richer and more robust omnichannel offering. The release of their live dealer titles gives land-based and online casinos another option for these games.
The experience is entirely immersive and unique. It features highly trained and professional dealers streamed with advanced broadcasting equipment. Additionally, the 4K quality video can be experienced via VR headsets as well as tablets or smartphones.
There are a number of enticing game options for players to choose from, including:
- Mega Sic Bo
- ONE Blackjack
- Baccarat
- Dragon Tiger
- Mega Wheel
- Auto-roulette
- Speed Roulette
The extensive list of available games is just one of many attractive features that makes this suite so popular with operators. Every game is almost completely customizable. This means that Pragmatic can transform the gaming environment into a unique, branded setup with ease. The games are offered in over 30 languages as well, which offers even more flexibility and appeal for players.