Pragmatic Play Signs Distribution Deal With Versus in Spain

A Stronger Foothold in Spain Comes for Pragmatic Play

Spain is a hotbed for regulated online gambling on the European scene. As such, Pragmatic Play has been particularly serious about making sure they have as strong of a hold on that particular jurisdiction as possible. Recently, they’ve added to that hold with another big distribution deal.

This time, their entire portfolio of slots will be available with the Versus brand.

With the announcement of Pragmatic Play’s new distribution agreement with Versus, we see a few different elements of business come together. However, what’s at the forefront of all of this is how much the current approach to regulation on a jurisdiction-by-jurisdiction case drives so much of the strategies involved for software developers like Pragmatic Play. It really is the core component that drives everything else at this point. As a result, we end up with win-win situations like this where everyone benefits, including the players.

Understanding the Role of Versus in Spain

A key component of this whole thing is understanding why Versus is so important. They are a very popular brand within Spain overall. However, a big part of this is that they deal with both online casino and online sports betting. With a sizable portion of the market held in both sectors, this gives them a lot of clout in the Spanish industry. Additionally, their reach is pretty substantial in both of these areas and not just one or the other.

As such, this puts Pragmatic Play in a great position. They’ll be able to reach a larger portion of players than if Versus was only focused on the online casino side. Additionally, it shows that they are able to get their games in with multiple top-tier brands in the jurisdiction.

Pragmatic Play’s Overall Expansion Strategy

The strategy for Pragmatic Play at this point in time consists of a few key elements. Generally speaking, they are as follows:

• Quality – Making sure their individual releases are strong
• Quantity – Pushing forward with a particularly aggressive release schedule
• Reach – Getting their games in front of as many players as reasonably possible

What’s so cool about this distribution deal is that it touches on each of these three elements. For example, their great quantity and quality of games are what got them into the deal with Versus in the first place. However, their incentive for doing so is largely about increasing their reach. This is a big part of how things become a win-win situation for both companies. While Versus is benefiting largely from the quality and quantity of Pragmatic Play’s portfolio, what they’re offering up themselves is more about the extended reach in Spain that Versus is offering.

What the Players Are Getting From This Deal

At the forefront of our minds in this deal is what the players will get from it. Generally speaking, it comes down to two things. First, Spanish players will have the ability to get in on the action with Pragmatic Play’s selection of titles much more easily. Having more high-quality online slots is always going to be beneficial for that audience.

Additionally, it adds more competition between the brands. While this is more of an indirect or long-term benefit for players, it’s just as real and just as important. By increasing the competition between the brands (and software providers), an upward pressure is created. It’s this upward pressure that generally makes things better for players over the long run. Additionally, it’s why software companies are pushed to make better and better games.

Overall, this is a great deal that’s awesome for all parties involved. In particular, however, it’s awesome for the players.