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Push Gaming has been very serious about the United Kingdom market for quite some time. Because of this, it’s not surprising that they’ve made another big deal in the region. This time, it’s with MrQ, a special online casino that offers something different than what’s typically available.
MrQ and Push Gaming Pair Up in the United Kingdom
Most industry experts consider the United Kingdom to be the most important regulated jurisdiction in the current market. One of the main reasons for that is that a strong foothold there virtually always means an easier time getting into other regulated markets. In that case, Push Gaming’s strategy to keep as strong of a foothold there as possible has been a success.
They have recently added to that foothold with a new deal thanks to MrQ, a fairly new online casino brand.
It’s not enough for a software provider to get deals with casinos operating in a given location. Additionally, it’s more helpful for them to get in with the newest and most exciting brands going. Since MrQ has a lot going for it in that particular arena, they’re the perfect fit for Push Gaming’s overall plans.
What’s Included in This Agreement
This deal is all about Push Gaming providing their high-quality online slot content to the MrQ online casino. Additionally, this includes all of their hit games that have already been released. Titles like Fat Rabbit, Razor Shark and Mystery Museum that have gotten tons of praise from players are included in this agreement. In fact, their entire slot portfolio will be available to players at MrQ thanks to this agreement.
However, it doesn’t stop there. Due to the details of their arrangement, all of Push Gaming’s new titles will also be available there shortly after launch. That means players are getting a sudden influx of new, high-level slots right away. Additionally, they’ll be getting new games on a regular basis through Push Gaming’s aggressive release schedule. This is a big win for players who love to have great games coming at them on a regular basis.
Push Gaming Earning Their Name
The name of the company definitely describes how they are handling this particular part of their growth strategy. That’s because they have been pushing to get their games in front of more and more players in the UK. That has been a very successful strategy for them so far. However, they’re clearly not resting on their laurels, so to speak. Instead, they’re continuing to push and continuing to be aggressive with their expansion.
Because they have such great games to offer, this type of expansion strategy is very successful. Casino brands are lining up to offer players what Push Gaming is bringing to the table. That makes it much easier to make these types of deals because they know they have a strong product that players love. Additionally, that gives them a leg up in an industry where players will often pass over casinos with thousands of slots for a site that offers the specific high-quality games they’re looking for. The quantity of games is important in today’s market, but quality is a higher priority for players.
MrQ Heating Things Up
MrQ is a relatively new online casino brand operating in the United Kingdom. They have went at things a bit differently than what you normally see in the industry as a whole. Instead of the usual process of picking a distribution platform and going from there, they were built from the ground up. This puts them in a position to pick and choose which software providers they want to work with.
This is a sharp contrast to other new casino brands which often just make agreements with anyone who will provide content. Again, this comes down to the quality and quantity argument, and while both are important, it’s quality that will win out in today’s market.