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QTech is an online casino software distributor that has seen a ton of growth. Their new deal with Pragmatic Play will include the latter’s slots and live dealer games as a part of this. It’s a great deal for both companies that will help Pragmatic Play’s Asian expansion as well.
Pragmatic Play Signs on With QTech for Distribution
We see business deals happen a lot in the online casino world. The most recent one to come from big names is between Pragmatic Play and QTech. This deal is important for a few big reasons, and that’s why it’s one of the biggest deals we’ve seen in 2021.
At the most basic level, this deal helps both parties get something they need in order to grow.
One element that makes this agreement so important is the geographic factor. QTech is trying to outgrow everyone else in certain emerging and growing markets. At the same time, Pragmatic Play is trying to gain a foothold in some markets and extend their reach in others. As a result, this turns the whole thing into a massive win-win scenario that helps both.
Additionally, another element is that Pragmatic Play is pushing hard with their live dealer games. We haven’t seen that particular sector be attacked like this very often in the past. Instead, it’s virtually always been dominated by one brand. However, the tides are continuing to change in that arena as well with deals like this one.
QTech’s Strategy and Pragmatic Play’s Place in It
The thing to know about QTech is that they are all about targeting growing markets. Additionally, they are known for really trying to build a serious selection of games from top providers as they carry out this strategy. In Asian markets, Latin American markets and Eastern European markets, they are particularly aggressive.
Along these lines, they need lots of great content to provide for their players. This is where deals like the one with Pragmatic Play come up. With this deal in particular, they gain the right to distribution all of Pragmatic Play’s slots and live dealer games. This is a very strong selection in two different genres that couldn’t be more apart. However, it works really well specifically because it’s a range of games so spread apart. This gives different kinds of players something that can appeal to them as individuals.
Pragmatic Play’s Expansion Continues
Another aspect of this deal is that it fits in perfectly with Pragmatic Play’s overall plans for expansion. They have really been pushing for expansion with their live dealer options in particular. This aspect of the situation is particularly interesting due to how that specific sector has seen a lot of things unfold over the past couple of years.
After having been dominated by Evolution Gaming for a decade or so, a few others threw their hats in. That included Pragmatic Play as a primary competitor. However, they haven’t just made a token effort. Instead, they’ve taken over more and more of the market, slowly but surely. Additionally, a lot of this gain has come from deals like this one.
Overall, you can see how it fits into their overall plan and creates a win-win situation with QTech.
What Comes Next For Both Companies
As for QTech, they are going to continue pushing in these markets where they are getting an advantage. This includes making deals with a wide range of top-tier software providers to aggregate their titles. In particular, they seem to be going after high-level slot developers primarily. However, we also see them attacking the live dealer space with their agreement with Pragmatic Play.
In the case of Pragmatic Play, they’re continuing the plan they’ve been acting out for years. Since rebranding from TopGame, they’ve pushed for better games, footholds in more areas of the world and more action in the live dealer space. Getting those games in front of more players in emerging markets is a big part of that overall strategy. However, this deal with QTech sees them push for all of these goals at the same time.