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Red Tiger is slated to release its portfolio of games for Swedish players soon. The brand has partnered with Scandinavian operator AB Trav och Galopp. This partnership deal will boost ATG’s slot library considerably.
Red Tiger Slot Portfolio Launches With Scandinavian Operator ATG
Red Tiger is a well-known supplier of online casino slot games. The brand has recently entered into a partnership with Swedish brand AB Trav och Galopp, or ATG.
Swedish operator ATG will soon welcome the entire Red Tiger slot portfolio to its online casino website.
This new deal between the two companies will see Red Tiger’s video slot library launched throughout Sweden. The partnership allows ATG to distribute all of Red Tiger’s popular casino game offerings on its online casino site.
ATG is a prestigious and well-known name in the Scandinavian online gambling market. The company is owned by various trotting and thoroughbred associations throughout Sweden. Additionally, the brand has been the sole provider of Swedish horserace betting since 1974.
This is a significant deal for both brands. It offers immense opportunities for brand expansion and long-term growth. This is essential for the continued success of each brand. Additionally, it carries even more weight since Sweden’s online gambling market was recently re-regulated.
For decades, ATG has been known solely for its horse racing betting. However, this changed when Sweden updated its gambling regulation in early 2019. Since then, ATG has been consistently expanding its overall sports betting offerings. In addition, it has been looking for other ways to diversify its library of games.
This infusion of brand-new video slot content will be highly appealing to most Swedish players. It will also dramatically improve ATG’s overall casino experience.
Both ATG and Red Tiger Stand to See Big Benefits in the Partnership
Red Tiger is a brand that has consistently done well in the Nordic markets since its first arrival. This is expected to hold true for their debut with ATG as well. In addition, Red Tiger has been seeking out new methods for expansion, so this is an excellent opportunity.
In speaking of the new partnership deal, Red Tiger’s Head of Business Development, James Jones, made the following remarks:
“Red Tiger’s games have proven popular in the Nordics since day one, and expanding our reach there with ATG is a significant development. We are sure that ATG’s players will enjoy the wide range of content on offer.”
The fact that ATG is ready and willing to lend its stellar credentials to Red Tiger’s portfolio is sure to be meaningful to Swedish customers. The ATG name is trusted and widely known throughout the country. In addition, Swedish players know to expect quality from ATG. This means that any brand associated with them gets an automatic boost in credentials.
An ATG spokesperson also commented on the prospects of this beneficial new partnership with Red Tiger. Christian Erlandsson noted that the relationship would undoubtedly be mutually beneficial.
Erlandsson said, “Boosting our slots portfolio with content from an exciting studio like Red Tiger will provide players with added choice and enhance our overall casino experience.”
The announcement of this deal comes not long after another important partnership agreement was made between Red Tiger and MrQ. Additionally, Red Tiger has also entered a relationship with UK-based Gamingtech.
About AB Trav och Galopp
AB Trav och Galopp is located in Bromma, Sweden. The brand, commonly shortened to ATG, is the parent company of 10 corporations overall.
The ATG was founded in 1973 and has been the sole provider of Swedish horse race betting until the end of 2018. When Sweden re-regulated its gambling market in 2019, the country’s borders opened to competition. Since then, ATG has been strategically expanding its online casino content offerings.
In addition to horse racing, ATG now offers Swedish players the ability to bet on a broader range of sports. The casino also has an expanded portfolio of video slots and classic casino game offerings.
About Red Tiger
Red Tiger was founded in 2014 by a group of skilled and passionate industry veterans. Their goal was to revolutionize how the online gambling industry operated. Since its inception, Red Tiger has created a noteworthy track record of innovative casino game development.
The brand is committed to continuously improving and enhancing the online casino experience for players around the world. Red Tiger is licensed in the UK, Malta, Alderney and Gibraltar. Additionally, the company has won over a dozen awards and accolades for outstanding games development.