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Relax Gaming has announced that it will soon be making its content available in Ontario. This comes immediately after the province has regulated its online gambling market. This gives Relax the opportunity to expand its reach substantially.
Relax Gaming Slated to Enter Newly Regulated Ontario Online Gambling Market
Relax Gaming is a well-known aggregator and supplier of high-quality iGaming content. Additionally, the brand recently announced its intentions to move into Ontario as the market opens up.
As Ontario opens its borders to online gambling, top casino content suppliers like Relax Gaming are jumping at the chance to enter this new, exciting market.
In addition, the company has wasted no time at all in obtaining permission to enter the Ontario market. In a statement by Relax Gaming, the brand noted that it would be one of the first suppliers to join this new market. This is an important step to be taken by Relax.
Relax Gaming is one of the first of a handful of carefully chosen suppliers to be granted permission to enter Ontario. Relax and a few other operators have each been awarded a supplier license by the Alcohol and Gaming Commission of Ontario.
Ontario has recently gone through a complete overhaul of its gambling policies. This includes regulations and standards for online gaming. Additionally, the province has introduced an overall plan to enact more liberal policies around online gambling for its citizens.
This revised stance marks a significant shift for Ontario. Additionally, it allows online casino operators to gain traction in a brand-new market.
Relax gaming is expected to debut about 130 games across several operators throughout the province. In addition, nearly half of these games will come from Relax’s handpicked partner studios.
Relax Leads the Charge Into Ontario’s New Online Gambling Market
Expansion is an essential part of every successful online gambling brand strategy. However, Relax is no exception to this rule. The availability of this new Canadian market is exciting for brands around the world.
Relax, in particular, has high expectations for the Ontario market. The brand considers the province as one with impressive growth potential over the long term. In addition, many believe that Ontario will be on the fast track toward becoming one of the largest North American markets.
This belief means that time is of the essence for brands that hope to gain an authoritative presence in Ontario. Additionally, early entry is an essential step in achieving the necessary traction for brand recognition and success.
Alexia Smilovic Ronde, Chief Regulatory Officer for Relax Gaming, commented on the brand’s debut in this new Canadian market:
“The opening of the Ontario province marks the long-awaited debuts of regulated operations in Canada and is truly a turning point for the industry in the region. AGCO’s pragmatic regulation and approach to licensing should deliver a good channelization from all the stakeholders over time.
Relax Gaming is delighted to be part of this journey from the very beginning, as well as offer its compliant portfolio and suite of partners under our regulatory umbrella to make an equally swift and brilliant entry on the local scene.”
Relax Gaming has other plans to continue its North American expansion throughout the year. This entry into Canada is only the first step of a much larger project.
About Relax Gaming
Relax Gaming was founded in 2010 with the intention of developing cutting-edge and industry-leading solutions for online gaming content.
The company has shown its ability to grow steadily and expand over its 12-year tenure. The brand has constantly proved that it can launch truly innovative products that are well-received globally.
In 2015, Relax Gaming launched its revolutionary Powered By Relax gaming server platform. This gave a carefully curated list of partner studios the ability to showcase content with better market penetration. Just a few years later, Relax introduced its P2P Powered By product.
Even today, these are still some of Relax Gaming’s crowning achievements. The brand has positioned itself as an industry leader that can boost creative indie brands into the spotlight. It has also proved that it is capable of maintaining its trajectory of excellence over the long term.
Despite these huge gains and impressive product launches, Relax never takes a day off. The company is focused on expanding its offerings and growing its presence. This relentless push is one of the things that makes Relax such a formidable presence in the online casino industry.
Some of Relax’s most popular new video slots include Temple Tumble Megaways, Tiger Kingdom Infinity Reels, Money Train 2 and Beast Mode.