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Award-winning operator SkillOnNet has obtained an operating license in Mexico. They will make their entrance with the PlayUZU brand. This will be a fully localized Spanish launch.
SkillOnNet Enters Mexico With Powerhouse PlayUZU Brand
SkillOnNet has recently obtained licensing to operate in the newly regulated Mexican market. Additionally, they are an award-winning operator and online casino platform. The company already has a significant reputation with many of the best brands in the European market.
SkillOnNet is making a memorable debut in Mexico with its exciting, fully localized PlayUZU brand.
SkillOnNet is known for providing top-quality white label casino services as well as turnkey solutions around the world. The company already has an extremely popular casino brand called PlayOJO. This casino is a hit in Spain and other Latin American countries.
The operator decided to launch PlayUZU as a sister brand to PlayOJO. However, the entire interface is fully localized to the Mexican market. Additionally, this makes it a much more appealing product debut for Spanish-speaking Mexican players.
Mexican players will be pleased to find out that PlayUZU offers the same gameplay and fairness that has made PlayOJO so popular. SkillOnNet has intentionally set up PlayUZU to quickly become a household name like its sister brand, PlayOJO.
Head of Corporate Development at SkillOnNet, Maor Nutkevitch, commented:
“We are thrilled to be making our debut in the Mexican market. Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.”
He went on to note:
“Mexico is one of the most prominent markets in the region, and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.”
SkillOnNet Unveils a Specific Strategy to Gain Mexican Players
PlayUZU’s debut is being supported by a widespread campaign throughout Mexico. SkillOnNet is utilizing multiple channels of digital marketing to spread the word. In addition to social media and television ads, they are leveraging influencers as well.
The entire strategy is hyperfocused on gaining the attention of as many Mexican players as possible. The brand has already seen substantial success in Spain and the larger Latin American online gambling market. However, because Mexico is newly regulated, SkillOnNet hopes to corner the market rapidly.
Another part of their strategy involves localizing every aspect of the player experience. The entire site is Spanish-forward, but their plan goes beyond just language. SkillOnNet has ensured support for all local payment methods to streamline signup and improve the experience. Additionally, they have intentionally curated a selection of games that will appeal to Mexican players the most.
Part of this strategy involves bringing the best possible video bingo games to Mexican audiences. Bingo is a hugely popular pastime in Mexico. PlayUZU will leverage this by offering a fully localized P2P online bingo product. However, their long-term market strategy is even more involved.
Many online casinos take the tack of being a sportsbook with a selection of casino games added as an afterthought. PlayUZU will be doing the opposite. Instead of positioning themselves as bet-forward, PlayUZU will be casino-focused. Delivering an immersive, high-quality casino experience will be the top priority for the brand.
About SkillOnNet and PlayUZU
SkillOnNet has intentionally placed PlayUZU in a uniquely advantageous position. By delivering a casino-first experience, PlayUZU will already be set apart from the competition. Additionally, the brand is proudly gender-inclusive and welcoming to everyone. PlayUZU has the ambitious goal of becoming the default destination for all casual online gambling players in Mexico.
While the goal may be ambitious, it is nowhere near an impossibility. SkillOnNet has already proven that it is capable of creating wildly successful online casino brands. In addition, they are also well-established leaders in the iGaming business industry.
SkillOnNet puts clients and players at the forefront of everything they do. Their online slot catalog is extensive and packed with unique, immersive titles. They have also created a full turnkey solution that led to the award-winning success of one of their casinos. Recognition with a prestigious EGR award is a clear sign that SkillOnNet is committed to innovation and player experience.
Currently, the SkillOnNet online platform hosts over 3,000 games. This extensive library has been curated from the best and brightest online game developers in the industry.
SkillOnNet partners with some of the biggest and most popular names in the online gambling industry. They count industry giants such as Merkur, Microgaming, NetEnt and Evolution Gaming among their clientele.