Thunderkick Earns Spot on Relax Gaming’s Platform

Thunderkick Earns Spot on Relax Gaming’s Platform ( Click to Enlarge )

Known as one of the best independent slot producers out there, Thunderkick has dozens of top-tier games under their belts. Now their reach has increased even further with a new distribution deal through the platform provided by Relax Gaming.

Relax Gaming Gains Thunderkick’s Portfolio to Their Collection

Distribution deals between software companies and platform providers are relatively common. However, what’s not so common is when both companies are incredibly established with a long history with players. This is exactly the case with a recent deal that went down between Relax Gaming and Thunderkick.

Very much a “match made in heaven,” both of these companies have reputations that put them at the top of the pack.

What we frequently see with these types of distribution deals is something a bit different. It’s often a situation where one company has a lot of experience, but the other does not. Additionally, it’s generally a scenario with one company lending the value of its name as a part of the agreement. However, that’s not what’s going on here in the least bit.

Instead, both companies are up there with some of the best in the world at what they do. This leads to an entirely different dynamic when a deal like this one is agreed to.

Which Games Are Actually Included?

Thunderkick has a selection of more than 50 games that they have produced over the years. While their release schedule has not been as aggressive as some, they have a reason for that. The reason is that they have developed every single one of their games totally in-house. That’s something that almost no other provider can say that’s at the same level of recognition as them.

As such, their entire portfolio of slots will be used in this agreement. As a result, that will put all of their titles on the Relax Gaming platform. It’s a cool deal in that Thunderkick will get their games in front of a lot more players. However, since they have titles in more than 15 regulated jurisdictions currently, it’s not like they were doing badly before this arrangement. Instead, this is very much a mutually beneficial agreement. Both sides are getting a lot out of it.

Relax Gaming Continues to Grow

The thing to understand about Relax Gaming is that they’ve been doing a sort of takeover on the software provider side. Over 4,000 titles are already available through their platform. However, it’s not an issue of quantity over quality. This is because they have made deals with many of the top names in the industry. This includes their most recent deal with Thunderkick.

At the most recent edition of the EGR B2B Awards, they showed exactly what they’re doing. These are generally considered the most important awards out there, and most industry experts agree. However, they took home the Best Mobile Gaming Software Provider award, and that goes to show that they aren’t playing around in the least bit.

Does Thunderkick get plenty out of this deal? Absolutely. However, at the same time, Relax Gaming does as well because they get another highly respected name to put on the list of software providers they work with.

The Industry Continues to Evolve

People have an expression: “The more things change, the more they stay the same.” We’ve been seeing developers get with different software providers for more than 20 years in deals like this. While some of the details have changed, like exclusive contracts going away then coming back, the same fundamentals continue to drive everything.

Those fundamentals are straightforward. You want great games, a solid selection and compatibility for whatever the most popular ways are to play. In modern times, that means a great mobile interface. From the awards they have picked up recently, it’s clear that Relax Gaming has that covered. Since Thunderkick’s portfolio fits perfectly within that picture, it’s as if the two companies were meant to work together.

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