Joining The American Market
Bet365 first discussed plans to enter the American sports betting market over a year ago and opened a longterm office earlier this year at Two Greentree Center in Marlton in New Jersey.
Although the soft-launch of their website is still in its testing phase, it will soon be available to NJ residents 24 hours-a-day, seven days a week.
With plans to expand across the United States, Bet365 are testing the waters by exploring the already competitive New Jersey sports betting scene. A partner at Propus Partners, Mark Israney acknowledges that Bet365’s introduction to the American market will not necessarily be plain sailing.
Speaking to PlayUSA, Israney said, “We believe that despite entering the market a year after some others, bet365 is in a relatively strong position. But we wouldn’t expect an easy ride from those defending market share.”
Plans To Expand
Bet365 are already known as one of the biggest online gambling companies in the world, but with their recent expansion into New Jersey and their desire to expand into the rest of the American market, they look set to become even bigger.
Although starting small, Bet365 have planned their expansion to the US for a considerable amount of time and have recently announced a sports betting partnership with Empire Resorts, the owners of a ‘racino’ (a combination of a racecourse and casino) in the state of New York’s Catskill Mountains.
The new deal will allow both companies to create a physical and online sportsbook, speaking to iGaming Business, Empire Resorts executive chairman Manny Pearlman stated,
“This collaboration, which will enable Resorts World Catskills to be a leading destination for sports wagering in New York State, highlights our commitment to the continued growth of Resorts World Catskills, as well as our dedication to working with the best, most innovative pioneers in the industry to provide world-class gaming options.”