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The established gambling operator BetVictor has announced plans to strengthen its casino offering. The firm will integrate directly with EveryMatrix to deliver more content than ever before.
BetVictor also intends to offer new titles through EveryMatrix’s CasinoEngine API. This will involve complete integration on the front-end of the BetVictor website and will now mean that BetVictor has access to the RedTiger network of progressive jackpots.
In a statement earlier today, BetVictor’s Director of Electronic Gaming, Turlough Lally, said that the firm was looking forward to a “seamless delivery” of premium content via EveryMatrix’s CasinoEngine iGaming platform.
How It Works
CasinoEngine functions as an integration layer between casino operators and vendors. In addition to offering gaming aggregation, operators can also enter regulated markets with content which is specifically tailored to different audiences in different regions.
With over 11,000 games in its catalogue, CasinoEngine is currently the casino industry’s largest content library. Over 175 developers and suppliers are currently signed up to CasinoEngine, and over 450 of the games on offer have global progressive jackpots.
Casino Success
While BetVictor may have made its name primarily as a sportsbook site, the brand has grown to recognise the importance of having a reputable online casino offering.
As the industry continues to evolve, experts are predicting that increasing numbers of sportsbook operators will adapt in the same way as BetVictor in the near future – which is good news for EveryMatrix.
“Part of the success of EveryMatrix’s CasinoEngine lies in its simplicity,” explained an industry insider. “It’s so easy for sites to aggregate thousands of games, which makes tailored online casino offerings incredibly easy.”
A Symbiotic Relationship
The CCO of EveryMatrix, Stian Hornsletten, also expressed his excitement at the new partnership. Hornsletten, who took on the role as Chief Commercial Officer in December 2019, said that he was certain BetVictor’s “investments into the casino side will pay off” and that EveryMatrix’s CasinoEngine would help to set them apart from “operators with less diversified portfolios.”
BetVictor is expected to begin rolling out its all-new casino offering throughout the UK and wider Europe over the next couple of weeks.