Microgaming Selling Quickfire Brand to Games Global

Microgaming Selling Quickfire Brand to Games Global ( Click to Enlarge )

In a huge move, Microgaming has announced its intentions to sell its Quickfire brand to Games Global. This is such a big deal because it includes lots of games, hundreds of operator customers and the entirely of their progressive jackpot network, which includes the world record-breaking Mega Moolah.

Games Global to Acquire Quickfire From Microgaming

A new deal has been announced that’s most likely going to shake the online casino industry in a major way. This is a deal that will transfer ownership of some of the most important online slot brands out there. We’re talking about the recent announcement that Microgaming is looking to sell their Quickfire brand.

This is apparently a deal that’s been in the works for quite some time. Additionally, the sell will be to Games Global for an amount that has not yet been disclosed.

This announcement is interesting and intriguing for the industry as a whole. Microgaming’s Quickfire brand is one of the most important in the industry as a whole from both a historical perspective and from the perspective of its modern position. However, there are reasons for them wanting to switch things up that we’ll get into below.

What We Know About This Deal

It’s worth noting first and foremost that we don’t know all of the details yet. However, that’s simply because they haven’t been made public. With that said, we do know a few key pieces of information that tell a particularly interesting story.

First, we know that Games Global is the purchasing company. While we don’t know how much they’re buying the Quickfire brand for, we do know it’s a huge amount. Moreover, we know that the funding is coming from private investments.

This deal includes the rights to international distribution for all of Microgaming’s content as well as all of their current deals through the Quickfire software suite. Additionally, it includes the contracts and deals with around 900 different customers their content is offered to.

Finally, and of particular interest to players, is that the ownership of a lot of the slot brands are included. In particular, the Mega Moolah jackpot series is included in this sale. That’s such a big deal because the Mega Moolah top progressive holds the current world record.

What Might Be Prompting This Sale?

For those who don’t know, the Quickfire suite more or less started the current era of modern online casinos. It was the first major distribution platform where a major provider like Microgaming made deals to distribute third-party content. Additionally, it was one of the first to push away from the downloadable-only platforms as a standard. This initially took the form of Flash, and later it switched to HTML5.

However, a lot of things have changed since then. While we can only speculate on the exact causes of the deal, a few things do seem likely. First, the market has slowly slipped away from Microgaming Quickfire over the years. It’s not so much that they have done anything wrong as it is that there’s so much increased competition. Lots of other companies are doing the same thing and taking more of the market.

Additionally, the online casino software side has changed a lot. We know that the Quickfire suite in particular has a ton of game assets in Flash that aren’t viable now. The switch to HTML5 would be very expensive for all of their games. However, it’s not certain that such a switch would pay off in the short-term or medium-term in the first place.

Where Microgaming Goes From Here

Microgaming CEO John Coleman obviously had some things to say about this announcement. However, it mostly came down to the following points:

  • This deal has been something Microgaming has been working on for a while. Additionally, it’s not a new deal or idea in any way, shape or form.
  • The announcement has been made at this point so that stakeholders and regulatory bodies know what’s going on. However, the actual sale will take place next year.
  • Microgaming will continue developing the other aspects of their business like their sports betting platform.

In any case, it’s definitely going to be a massive payday. We’re also interested to see what Microgaming will be doing going forward after having Quickfire be such a massive name in this space for so many years.


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