Fast Off The Mark
It didn’t take long for Fox Bet to debut casino games for NJ. It’s the old BetStars platform with a makeover, developed by a partnership between Fox Sports and The Stars Group earlier in 2019.
When the union was announced, there was no mention of anything other than sports betting, but non-sports gambling is a goldmine in New Jersey.
In fact, non-sports gambling dwarfs trendy sports betting. In NJ, sports betting has generated around $250 million in revenue since launching in 2018, while casino gaming has almost doubled that figure.
PokerStars Casino has been a major player in the latter category, offering 150+ slot titles and a number of table games. It has even stuck with the poker market in NJ, despite the years-long slump.
The addition of casino games makes sense for numbers and logistics, but it is a bit of a surprise. No other US media network has embraced gambling in the way Fox has, particularly not beyond sports betting.
Taking Over The Market
Fox Bet no longer competes with FanDuel. Earlier in the week, the parent companies Flutter Entertainment and The Stars Group announced a merger amounting to around $6 billion, wherein The Stars Group is to be absorbed by Flutter.
This new company will have a strong position in US gambling, including broad access and a number of the most prominent brands.
It’s too early to fully assess how everything will come together, but there is no doubt that Fox Bet will be in a strong position in the future.
The press release announcing the union included words from Flutter CEO Peter Jackson, wherein he emphasised the importance of the Fox brand and its network-level partnership with Fox Sports.
Perhaps there will be more announcements in the near future…