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The popular gambling tech firm, Playtech, has recently announced that it has secured approval to launch its casino in the New Jersey online gambling market. After a number of agreements the brand entered into last month, the company reached this ‘major milestone’, confirming that the New Jersey Division of Gaming Enforcement has granted them regulatory permission to provide their product to punters in the state.
Hard Rock
Playtech is set to launch in New Jersey in the near future under its transactional waiver with Hard Rock Atlantic City and bet365 but plans to launch with more operators in the state in the future, having already begun the licensing process in a number of other jurisdictions in the US.
Playtech’s CEO, Mor Weizer, said:
“This is a major milestone for Playtech. We are delighted to have met the stringent regulatory requirements of the DGE and to be launching in New Jersey with our long-standing strategic partner bet365.
“The US is a highly strategic market for Playtech and we see significant demand for the full breadth of our product offering.
We are initially launching our online casino product in New Jersey and over time will increase our products on offer to include sports, platform, and live casino and we will continue to expand into further states as they regulate.
This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”
March and April saw a significant boost in popularity for online casinos in New Jersey due to the government-imposed lockdown measures in the United States.
The state’s poker rooms and other iGaming entities generated a total revenue of $79.96 million, which was an increase of 118.6% from the previous year. Poker’s February figures also tripled to a record of $5.15 million.
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