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Red Tiger Gaming has made another move to get more of their games in front of players in the Italian regulated market. This comes through a distribution deal with SKS365, which will have dozens of their games released on their Planetwin365 brand.
Reaching Into Italy
Italy was one of the first regulated markets in Europe when it comes to online gambling, so things have been going there a bit longer than it has in some of the other countries in the region. As a result, it’s pretty saturated and settled in terms of which software companies and operators are doing business there, so when someone gets their foot in the door, it’s a pretty big deal.
This all helps to explain why Red Tiger Gaming’s new deal with SKS365 is important.
Getting into the Italian market and getting your games in front of players there is a serious undertaking, and that’s exactly what Red Tiger is doing with this distribution agreement. Their games are going to go in front of players who have never seen what they have available before, and that’s a big win for everyone involved.
It’s a very exciting time to be a player in the Italian regulated market if you’re a fan of high-quality online slots.
What’s Included in This Agreement
The brand in question is Planetwin365, perhaps the most popular brand operated by SKS365. This agreement will start off with just under 50 of the biggest games offered by Red Tiger Gaming being added to Planetwin365’s lineup, and more are expected to be added a few at a time over the next several months.
This allows Red Tiger Gaming to get their games in front of people who may not have ever seen them before, but it also gives SKS365, and Planetwin365 specifically, more of an offering to show to their players, which makes them more competitive inside of the Italian market.
The Importance of Regulated Markets
Regulated markets allow each individual country to police what is going on regarding online gambling inside of their borders. The main idea is to protect players from shady operators and predatory practices, especially those that could take advantage of players in a variety of ways. This is great to have going on, but it does present certain challenges.
One of the biggest challenges is that there is no universal, worldwide list of regulatory requirements that everyone follows. Without a global standard, each country is able to set their own rules and guidelines, which means what falls within compliance with one country may not be sufficient for another.
As a result, software companies can have issues making their games fit within the relevant legal bounds, and that’s if they can even get licensed to offer games in that part of the world. Moreover, if they cannot get a license for themselves, they still have some opportunities to offer games under the license of the operator they are dealing with, which could be what’s happening here with Red Tiger Gaming and SKS365.
What Comes Next for Red Tiger Gaming
We’ve seen Red Tiger Gaming really ramp up the aggression when it comes to seeking out new deals and getting their games in front of fresh players. It’s a very impressive set of moves they have made over the past 18 months or so, and this is just the latest in a number of strategic expansions that has put them in a position to offer their games to more players than ever before.
On the game production side, we can expect them to keep turning out extremely high-quality online slots just like they have been for years. They have some of the greatest slots in particular sub-genres and with certain play styles that you can find online, and their overall portfolio is tremendous in the general sense.
Overall, if you’re a fan of great online slots, whether you’re from Italy or not, you should be happy for this deal. It means more competition between gambling providers in general, the pressure from which drives up the quality of experience for the players.