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The popular online casino operator Kindred Group has finalized its purchase of Relax Gaming. This gives them a tremendous number of high-quality games to work with. Additionally, it comes with a number of footholds in regulated markets.
Kindred Group Finishes Purchase of Relax Gaming
If you follow news in the online casino industry, you’ll know that there is no shortage of purchases and acquisitions. The latest comes between two pretty big names in a move that changes the landscape quite a bit.
This comes by way of the operator Kindred Group picking up online casino software developer Relax Gaming.
What we have in this situation is a really significant purchase that will definitely impact players and the industry. Most of the deals we see aren’t between two companies of this size. Instead, we usually see a larger company purchasing a much smaller one. However, that’s definitely not the case here as both of these names have tremendous histories in the online casino world.
Details on Kindred Group’s Move
This deal actually has roots that go all the way back to 2013. That was when Kindred Group purchased one-third of Relax Gaming. Along these lines, they were also the largest owner of the company until this new deal. What this shows is that it’s a deal almost a decade in the making. However, it also shows that they have known the value of this developer for a long time.
After the most recent purchase, two-thirds of Relax Gaming is now owned by Kindred Group. That makes them the majority owner by far. Additionally, the purchase itself priced Relax Gaming at being worth about €320 million total. That’s a pretty significant amount that goes to show just how important they really are in the industry.
Where Kindred Group Goes From Here
Something that’s important to understand is that a purchase of this size has to be a component of an overall strategy. That’s exactly what we see here as it allows Kindred to go after some major objectives more efficiently. In particular, they’re looking to have more control over the games that they offer on their brands. Additionally, Relax Gaming already has the groundwork laid for producing high-quality titles. That means this increased control can be wielded immediately with no problems for their release schedule.
On top of that, it allows them to differentiate their offering a bit more. What that means is that they want to have games that other operators do not have available. In the modern era, so many software companies have their games available at tons of casinos and with tons of aggregators and operators that it makes it hard for casinos to get an advantage over the competition in the game selection realm. By taking control over a high-quality game developer like this, it gives them more opportunity to do so with exclusive content.
How Players Will Be Affected
If you’re a fan of Relax Gaming’s titles, then you don’t have to worry about anything changing up too much. They will still be available for the foreseeable future with all of the casinos they’re currently with. However, what may happen is that they are used to create future titles that will only be available through casinos operated by Kindred Group.
Additionally, players who already play with Kindred Group-operated sites don’t have anything to worry about either. Nothing will really change for those players going forward. However, they may get some new titles in the future that aren’t available at other sites. That’s not really something to be worried about, but it is a reason to check out what they have available if you’re looking for a new place to play.
Overall, this is a big win-win for everyone involved. Kindred Group gets to operate one of the top providers in the industry. Additionally, Relax Gaming gets a direct line to players at some of the hottest casinos around. On top of that, players come out on top as well since this allows for more new high-level titles.