Relax Gaming Enters Spain for the First Time With Entain Deal

Relax Gaming Enters Spain for the First Time With Entain Deal ( Click to Enlarge )

Relax Gaming, known for having an excellent online casino platform, has entered Spain’s regulated market for the first time. This comes on the back of a distribution deal with Entain, one of the most important operator groups in the country.

Entain Signs on Relax Gaming for Spanish Market

The Spanish online gambling market is a particularly important part of the European scene. It was one of the first regulated markets overall. However, it still remains one of the booming centers of the regulated era.

Relax Gaming stands to take advantage of this with a new deal with operator group Entain.

The details of this deal show that the whole thing will be great for everyone involved. However, it’s the players at some of the top brands in the country that we think will benefit the most. In any case, it’s great to see such top-tier content being spread to even more players. This fosters competition that drives up the quality of the experience for everyone. Additionally, it creates an upward pressure on other software providers and operators to give players more of what they want.

The Brands Involved in This Deal

It’s pretty incredible to see the brands involved in this deal. That’s because we don’t often see such big names all included in one swift piece of business. The following three brands are included in this agreement:

  • bwin Spain Casino
  • PartyCasino Casino
  • PartyPoker Spain

These are the Spanish arms of some of the most widely recognized online gambling brands on the planet. Additionally, that means they already have a sizable number of players. Some shades of knowing that they shouldn’t rest on their laurels can be found in this deal on Entain’s side. However, that’s not the only aspect of things from a business strategy perspective that stand out here.

Because this is Relax Gaming’s first entry into Spain, it means these three brands are getting exclusive titles. No other providers in the country will have some of the slots and games included in this distribution agreement.

Which Titles Will Relax Gaming Offer Up?

For the time being, 30 games are included in this deal with Entain. However, they include some of the most popular titles they have available. This list includes:

  • Temple Tumble
  • Beast Mode
  • Money Train 2

All three of these are extremely popular to a level that is difficult to describe. They get a ton of attention on a global level. However, for them to now be available in Spain is not just a big deal for the players. It’s also a big deal for Entain who now has a sort of miniature monopoly on these titles within the country.

That’s the power of strategic business moves like this. Not only are they giving players a more serious level of access to top-tier content, but they are also picking up a strong and palpable advantage against the competition within the regulated Spanish market as a result.

What Players Can Expect Going Forward

Spanish players now have a big reason to play with the three brands included in this agreement. With 30 of the best games out today being added, that’s a lot to pick from. Additionally, we want to point out that even if you don’t like all of those titles, chances are that you’ll have some new favorites from the bunch.

Something worth noting is that everyone benefits from this, even if you’re not from Spain. The reason is that the more this type of precedent is set for competition, the more it raises everything up. More competition means more pressure for both software companies and operators. Additionally, this pressure means creating better and better content and making it more available than ever before.

This creates a higher standard for the industry. Moreover, the standard keeps increasing over time. What’s accepted as the normal course of action in one jurisdiction quickly spreads to others. This “rises the tide” on the experience for players in general on a global level.


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