Relax Gaming Signs Another Big Name
If you’ve paid attention to the business moves happening in the online casino industry lately, you’ll know that Relax Gaming has been on a tear in terms of adding new content on a regular basis. They’re doing this with software distribution deals with a variety of developers, and it’s allowed them to boost their content levels a lot in a relatively short period of time.
The latest deal they have made of this variety is with SYNOT Games.
The work that they have been doing to expand their reach is very serious, and it reflects the current state of the online casino industry as a whole. Each developer is trying to get their games in front of as many players as possible, and each platform is trying to sign as many big-name developers as they can.
A Note on Recent Deals
Just in the past six months, we have noted that Relax has made deals with everyone from Royal Panda Casino to Reelplay and Roobet. Their association with major brands like this gives their name a lot of weight, but industry veterans will be familiar with Relax Gaming’s work going back quite a while.
The same can be said to a different degree for SYNOT Games. They have a high-quality selection of titles that would be welcome on virtually any platform, and their addition to what Relax Gaming has to offer will definitely put some serious eyes on their product.
Why These Deals Matter
From the perspective of players, you want to be able to get in on the action with as many titles as possible in one place. Put another way, you want as many distribution deals like this to happen as can happen because it gives you more selection and more options overall about where to play.
When there are more options like this, that fosters competition between different casinos and developers. As a result, there is an upward pressure for these companies to offer more and more for players, which is only a good thing in the long run.
In essence, removing barriers and allowing these companies to compete against each other directly, and in turn, that competition makes things better for the players since it forces these developers and casinos to have an increased performance to survive in the marketplace.
What Players Can Expect at Relax-powered Casinos
There won’t be any major effect right away since the titles have to be integrated from a software standpoint, and that can take some time. However, the titles will probably come in a few at a time, and you can check the announcements at top-tier sites like Royal Panda Casino to see which options have been released so far.
Royal Panda is generally considered to be one of the best options where you can enjoy the software provided by Relax Gaming, and they also have tons of games from plenty of the top providers in the world.
What Comes Next for Relax Gaming
Based on recent events over the past 12 months, there are two directions in which we anticipate Relax Gaming going with their expansion.
First, they’re going to continue to sign software developers. They may take the lead of names like Yggdrasil and Microgaming and start making exclusive deals with smaller providers as well so that they have titles no one else has access too.
Second, we anticipate that they’ll keep pushing to get their foot in the door in as many regulated markets as they can. This is just as important as anything else when it comes to getting in front of as many players as possible inside of the modern environment.