Relax Gaming Inks New Partnership With PokerStars

Relax Gaming Inks New Partnership With PokerStars ( Click to Enlarge )

iGaming supplier Relax Gaming has penned a deal with PokerStars. This deal gives PokerStars access to the entire Relax Gaming catalog. Both parties will gain exposure and new clientele from this partnership.

Relax Gaming Signs Content Deal With PokerStars

Relax Gaming and PokerStars have recently reached an exciting new agreement. On the most basic level, Relax Gaming is a premier supplier of online gaming content. They are also well-known content aggregators with a substantial catalog of top-tier online games. This company has signed a deal with PokerStars that gives access to their entire portfolio of online casino games.

This is a massive step for both brands, and customers will reap the benefits.

PokerStars has long been a monolith in the world of online poker. In order to grow and expand in an ever-changing industry, they have begun adding new content over the past several years. Now, PokerStars clients can also access slots and other games within the PokerStars network. While this is excellent news for PokerStars players, it’s hugely beneficial to Relax as well.

PokerStars has an enormous international player base. While Relax Gaming is no small-time developer, this deal is still significant. Partnering with PokerStars puts a rocket boost under the Relax Gaming name. Their exposure will increase dramatically when this deal goes into effect. It will be particularly useful for getting Relax gaming content noticed across European markets.

The agreement between the brands is for more than Relax Gaming’s content. In addition, PokerStars will gain content from some of Relax’s top aggregated partners. These will be hand-picked names such as Fantasma Games, ReelPlay and 4ThePlayer.

Players will also be able to experience some of Relax Gaming’s most popular titles, such as:

  • Temple Tumble Megaways
  • Iron Bank
  • Money Train 2
  • Trolls Gold
  • Money Cart 2

PokerStars and Relax Gaming Both Set Sights On European Markets

Both PokerStars and Relax Gaming have a particular interest in growing their European presence. Italy and Spain are high-priority markets for both brands. Relax hopes to gain more notoriety thanks to PokerStars’ authoritative name. In addition, PokerStars hopes to keep expanding its presence to maintain tier-one status.

Relax Gaming’s CCO, Daniel Eskola, offered a few comments about the new deal. He believes that the partnership is critical for boosting Relax Gaming’s visibility. Eskola also emphasized their ambitious growth and expansion strategy for the year.

He said, “PokerStars is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”

In a continued statement, he noted what “a pleasure” it is to “partner with the world’s leading online brands.” He believes names like PokerStars are “making a huge impact in the market through innovation and quality offerings.”

Partnering with such a big name in the iGaming sphere looks good for PokerStars too. The brand has long been a household name for betting, poker and entertainment. However, they have never focused on more casual games like online slots or social games.

In today’s market, that is a difficult strategy to maintain. By pivoting to incorporate high-quality online games, they can bolster their offerings. Being able to appeal to a more significant share of the market is key to longevity. Recognizing this and partnering with top suppliers like Relax is part of a long-term strategy by PokerStars.

About Relax Gaming

Relax Gaming has been on the scene since 2010. The brand was founded with the goal of becoming a leading provider of high-quality gaming solutions. To that end, they have been hugely successful. Their extensive portfolio of online gaming content is full of exciting, top-notch titles.

In addition, they are a well-recognized name in online gaming content aggregation. Their Powered By game server has been hugely successful since its 2015 launch. However, Relax has never rested on its successes. In 2018, they launched the Silver Bullet program. This elite program helped them partner with innovative studio partners. This, in turn, boosted the quantity and overall quality of their extensive offerings.

Currently, the Powered By Relax program features over 40 hand-picked partners. They offer two partnership options. One is a commercially independent game server build. The second is a commercially independent platform-to-platform option.

Relax Gaming is known for releasing innovative and beautifully designed games on a consistent schedule. All of their offerings are crafted with quality and user experience in mind. The graphics are cutting-edge, and the soundtracks are totally immersive. They also come up with fun, fresh themes and feature-packed gameplay options.